Reuters. Toyota Motor Corp. expects to sell 200,000 units per year of its new full-size Tundra pickup truck, despite a decline in the segment.
Sales of the new Tundra more than doubled in July 2007 from a year earlier, rising to 23,150 units. In July, Toyota sold 16,062 Prius hybrids.
Toyota has marketed the Tundra as a fully capable work truck and has called the vehicle its most important product launch to date.
...Lentz said he expected that about 300,000 hybrid vehicles, which are capable of running on electric power alone for short distances, would be sold in the United States in 2007. Toyota would account for almost 250,000 of that total, he said.
“Most of that is really dominated by Prius. Prius will be almost 175,000 vehicles,” Lentz said.