A recent Harris Interactive AutoTECHCAST study found that more than one-quarter (27%) of US vehicle owners say they are likely (13%), very likely (8%) or extremely likely (6%) to include plug-in hybrid engine technology in their next vehicle.
When presented with a suggested market price of $3,200, consideration for the technology drops to a net 16%. Males (27%) and females (27%) are equally likely to include the technology in their next vehicle, while entry SUV owners (45%) show the highest levels of interest in plug-in hybrid technology compared to other vehicle segment owners.
Among vehicle owners who say they are at least likely to include plug-in hybrid technology in their next vehicle, 84% say they would prefer plugging in versus filling up at the gas station each week. Less than half (45%) say they expect to have to charge the vehicle once a day. Three in 10 (29%) expect to charge the vehicle two to three times per week, and another 15% expect a weekly charge.
In terms of charging time, there are varying expectations. Three in 10 (30%) of those considering plug-in technology in their next vehicle expect a two- to four-hour charge, another 30% expect a five- to seven-hour charge, and 20% expect an eight- to 10-hour charge. Those considering plug-in hybrid technology, on average, expect to get adequate mileage out of one charge.
The challenge for plug-in hybrid vehicle owners might be in the places they choose to park. Forty-six percent of those who will consider plug-in hybrid technology say they park in a private garage that is either connected or separated from the home, and more than one-third (37%) say they currently park in a private driveway when they are home. Six percent say they currently park their vehicle on the street.