Guangzhou Honda to Develop New Brand for China in 2010
27 December 2007
Guangzhou Honda Automobile Co. will introduce a new brand of car specifically for the Chinese market in 2010. Guangzhou Honda is a 50:50 joint venture between Guangzhou Automobile Group and Honda Motor Co.
The joint venture will display concept vehicles and specifications in April at the Beijing auto show. Guangzhou Honda plans to introduce at least one new model every year.
For 2008, Guangzhou Honda plans to sell 340,000 cars, up 15.3% from 2007.
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