In his end of the year speech, Honda President and CEO Takeo Fukui said that Honda envisions that hybrid models will account for approximately 10% of Honda’s global automobile sales by around 2010. Hybrids represented about 1.5% of Honda’s global automobile sales in 2006.
Achieving that 2010 goal—which would equate to about 400,000 units—relies heavily on the success of Honda’s planned introduction of a new dedicated hybrid vehicle in 2009. (Earlier post.)
The new dedicated hybrid vehicle will be equipped with a newly developed lightweight and compact IMA (integrated motor assist) system and offered at a more affordable price level base on Honda’s efforts to significantly reduce cost. The worldwide sales plan for this vehicle is approximately 200,000 units annually.
Honda will also introduce a new sports hybrid, based on the CR-Z introduced at Tokyo Motor Show, will be sold globally. Honda will also begin gradually to expand subcompact models equipped with hybrid systems.