|Reported hybrid sales by month. Click to enlarge.|
Reported sales of hybrids in December 2007 in the US reached 30,871 units, a year-on-year increase of 36%. Combined reported sales for all of 2007 climbed 38% to almost 350,000 units. GM is not yet breaking out its hybrid sales in reporting, so actual totals are higher. Total light-duty vehicle sales in the US dropped 2.9% in December, and 2.5% for the year, according to Ward’s.
With those reported numbers, hybrids closed out the year with a 2.22% share of the new vehicle market in December, and a 2.15% new vehicle market share for the entire year.
|Reported hybrid share of new vehicle sales. The dotted line is a linear trend line for 2007. Click to enlarge.|
Toyota’s Prius continued its dominance, with 14,212 units—a 53% increase from December 2006 and its strongest December performance yet. The Camry Hybrid posted 4,969 units, up 24% from December 2006 and representing 12.8% of all Camrys sold. The Highlander Hybrid SUV also had a strong December, with 2,791 units sold, a 19% increase from December 2006. That represented 19% of all Highlander models sold in the month.
The Lexus GS 450h turned in 136 units, a decrease of 46% from 2006, but still representing 41.8% of the combined GS 460/450h lineup, and 5.3% of all GS models (including the GS 350). The top-end LS 600h posted 129 units, for 4% of the combined LS 460/600h models. The Rx 400h posted 2,032 units, a slight increase of 3% from December 2006, representing 17.2% of the combined Rx 350/400h sales for the month.
|Hybrid component of brand sales. Click to enlarge.|
Honda’s Civic Hybrid showed strong results with 3,223 units—an increase of 34% from December 2006 representing 11.9% of all Civic models sold. The Accord Hybrid posted only 150 units, down 59% from 2006, and representing 0.5% of all Accords sold.
Ford’s hybrid SUVs—the Escape and Mariner—also posted a strong month, with 2,265 units. That represents a 15% increase from the prior December, and accounts for 14.6% of all Escape and Mariners sold.
Nissan sold 964 units of the Altima Hybrid in its eight-state restricted sales areas, representing 3.8% of Altima sales.