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Ghosn: Nissan To Market Electric Vehicles in the US by 2010

Agence France-Presse has reported that Nissan will introduce an electric vehicle into the US market in 2010, followed by an expansion into additional markets in 2012. European EVs would be marketed under the Renault marque, with Nissan then focusing on Japan and China.

Renault-Nissan CEO Carlos Ghosn revealed the company’s plans in informal remarks to journalists at the Geneva Auto Show. In recent years, Nissan has introduced two electric concept cars: the Pivo in 2005 (earlier post) and the Pivo 2 in 2007 (earlier post). In late 2006, Renault announced its intent to bring an electric vehicle to market by 2010 (earlier post), and Nissan pledged to do the same within three years (earlier post).

Ghosn cited California’s CO2 regulations for passenger vehicles as a driver of the decision.

—Jack Rosebro

Comments

Treehugger

Mister Goshn has put some water in his wine...his position has drastically shifted compared to 2 years ago when he was arguing that it was too early to consider HEV. Now is jumping straight to the EV shorcuting HEV and PHEV. Interesting indeed...I bet that he also has gotten more informed about peak oil letely, since we are moving from arrogant denial general attitude to serious worries on the short term.

sjc

This would be one kind of "flip flop" that I would welcome. If you say years ago that you are not going to do it and then years later that you are, it is better than the other way around. It is interesting how they pretend that they never said the first thing in the first place, but that is just a character flaw and not major denial.

aym

The CEO of GM still doesn't believe in global warming and pushes advanced cars only because of oil import costs. You should check what all the CEO's of automobile companies have said about PHEV, HEV, and EV's over the last couple of years and why.

They are all typically conservative backward looking views, not interested in improving the efficiency at all. What did Douglas Adams say? - the first against the wall when the revolution came?

If Renault can do this and it lights a fire under the other company's then good for him for pushing progressive change. I'll believe it when I see it in production though.

NIRMALKUMAR WALA

GOVERNMENT SHOULD MAKE ELECTRIC VEHICLES TAX FREE AND MAKE IT COMPULSORY FOR ALL AUTO COs TO MAKE ATLEAST 5% ELECTRIC CARS BY 2009 JAN. ENOUGH OG PROTOTYPES. PEOPLE ARECRAVING FOR ELECTRICAL VEHICLES.

Elliot

If car companies are required by the government to make EV's they'll just make crappy ones to prove how stupid the legislation is. A carrot approach is better than a stick, but the Gov should be involved, you're right.

Brian P

CARB has already been through the legislated "zero emissions vehicle" course of action once, and failed. You can't legislate technology into existence before it is ready for prime time ... particularly in a 10 month time frame like the previous poster suggests! (I can tell that they don't work in the automotive industry, and probably not in manufacturing at all. You just can't get a product as complex as a vehicle to market in that sort of time frame. Even if you have the technology ready to go, and a vehicle design ready to go, it takes longer than that to design, build, and commission the tooling.)

The time will come for pure electric vehicles. Their capability is better than it used to be. But let's not be legislating things into existence before their time comes. When the time is right for electric vehicles to make an appearance in the mass market ... they will.

sjc

1990 the ZEV laws mandated EVs and the automakers built some and then went to court. 18 years later they are falling all over one another to make announcements of how they all have a better idea....EVs.

What goes around comes around. I just hope that they get with the program before it is too late for all of us.

what2do

government legislation can work, what you don't think they can have independent research of EV tech and available performance ?
The car companies would be given a guideline of specs that the EV would then have to perform at and of course if they didnt measure up they would be fined. The only question is will the sheep ask for such legislation.

litesong

Hi Brian P....The time for EVs has already come & has been for a long time for those who desire them & can operate within EV limitations. Some people more than other people powerfully desire NOT to pollute air next to vulnerable children & citizens who have longterm presence near heavily congested freeways & streets. Some people work hard to make the limitations of EVs viable in their own lives, by changing their lifestyle, changing their ways to work or even building their EVs to do what they need done. Some people want the elegant & simple motion of EVs. Some people love the electric motor better than the ICE. For whatever reason, some people viably use EVs now.
Its important for people right now to see the advantages of EVs & disadvantages of ICE in new exciting terms....maybe not as a stand alone vehicle, but as a vehicle that can perform in a goodly portion of their lives. Start showing up at Electric Vehicle Associations & talk with EV people.

John Taylor

There are several good BEV's (Battery Electric Vehicles) available from a variety of manufactures.

If all car sales dealerships were required to add an electric car to their line up, even if it was not built by their primary manufacturer, then we would soon see all car makers offering the electric car.

The technology is here, we just need to force an economy of scale and switch peoples thinking.

2n2222

Most predictions like this are predicated on improvements in battery technology that haven't been achieved just yet. We've been fooled by the amazing improvements in digital electronics, but these just don't apply to other fields like electrochemistry, where progress is inherently incremental and slow. Our best immediate hope is mass transit via trackless-trolley vehicles powered by nuclear power plants through our present power grid and running over our present road system.

tom deplume

Just how many nuke power plants can be "immediately" built? Getting the permits, design, constructing, and commissioning a nuke takes 8 to 10 years. When you throw in legal challenges this time can stretch to 20 years. Over the last 20 years battery technology has doubled the range of EVs. A pure electric bus can now be built which can give 8+ hours of line haul service. No need for overhead wires.

stan peterson

The ability of the posters on these pages to believe in Conspiracies, and the assumption of explicit evil of business and the saintliness of governmental politicians is unsurpassed.

Technology has simply not existed to produce useful electrified vehicles before now; and it is only now BECOMING possible this year or maybe next, on any thing other than an uneconomic "Tour de Force". Producing $750,000 dollar ZEV FCEV vehicles as the PGNV scientifically demonstrated is possible. But not applicable to technical or economic considerations at the time, or even now, to mass manufacture.

Exactly how many million dollar vehicles would have been sold, is a question the conspiricists never seem to ask?

stan peterson

The ability of the posters on these pages to believe in Conspiracies, and the assumption of explicit evil of business and the saintliness of governmental politicians is unsurpassed.

Technology has simply not existed to produce useful electrified vehicles before now; and it is only now BECOMING possible this year or maybe next, on any thing other than an uneconomic "Tour de Force". Producing $750,000 dollar ZEV FCEV vehicles as the PGNV scientifically demonstrated is possible. But not applicable to technical or economic considerations at the time, or even now, to mass manufacture.

Exactly how many million dollar vehicles would have been sold, is a question the conspiricists never seem to ask.


aym

Businesses and corporations exist to maximize their own profits. They are not evil, but they are certainly not good. Milton Friedman himself said that they are designed to be self centered. With the largest corporations larger than most countries and governments and whose view is self centered, what holds these businesses in check? Also, people have the ability to directly hold accountable government in a democracy, the same cannot be said of business.

Technology has existed for years to make an electric car. Electric cars were the prefered car before the Model T came around to use the kerosene by product gasoline. In modern times with sprawl, the gasoline car was chosen. Electric range was the problem. But for many cases, this isn't a problem with proper planning.

As for the cost, that is a mass production problem, not a problem inherint in the cost of the technology. All concept cars cost a lot. Unlike say a fuel cell vehicle with a fuel cell stack that costs tens to hundreds of thousands of dollars by itself, an electric vehicle uses well known, well researched, electric motor technology. That is highly different.

The CARB directive shows exactly what GM was willing to invest to stay in the CA market. Continued investment in the field would have produced a cost effective EV way before the Volt and would have pushed down the cost of supporting technologies. Using the elevated cost is not a fair comparison of what the actual cost would've been if they were actually pushing for it which they weren't.

FIRE1

I live in the frozen tundra of Central Minnesota. What is the operating minimum temp for an eletric car battery and what new generation source will we build to charge every car in America overnight, remember we are at near max grid capacity, so we will have to update the grid (insert here a decade of lidigation)

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