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Reported US Sales of Hybrids in April Pass 3% Market Share of New Vehicles Sold

New vehicle market share for reported hybrid sales. Click to enlarge.

Reported US sales of hybrids in April climbed 46% to 39,898 units from April 2007. While April is the second-highest reported monthly total of hybrid sales, the increase in hybrid volume combined with the general decrease in light-duty vehicle sales (earlier post) pushed the new vehicle market share for hybrids past the 3% mark for the first time, to 3.2%. The results do not include hybrid sales from GM.

Sales of Toyota’s Prius were up 67% to 21,757 units. Toyota has now sold more than 680,000 Priuses in total in the US (more than 514,000 beginning in 2004), and will likely break the 700,000-unit mark next month.

Reported US sales of hybrids. Click to enlarge.

Camry Hybrid sold 6,678 units, up 51% from April 2007, representing 16.7% of all Camry models sold. The Highlander Hybrid sold 2,578 units, up 8% from last year, representing 25.8% of all Highlander models sold—the highest hybrid percentage of any brand with mixed conventional and hybrid powertrain models on the market.

The Lexus Rx 400h sold 1,624 units, up 17%, and representing 22.7% of Rx sales. The GS 450h posted 82 units, a drop of 53% from April 2007, representing 5.2% of GS sales. The top-end LS 600h sold 122 units, for 6.1% of all LS sales.

Hybrid component of brand sales. Click to enlarge.

The Honda Civic Hybrid posted 4,324 units, a 51% increase from April 2007, representing 12.7% of all Civic models sold. Sales of the Accord Hybrid dropped 92% from last April to 25 units, for 0.1% of all Accord sales.

Ford posted combined Escape and Mariner hybrid sales of 1,907 units, a 16% drop from last April, for 10.3% of all Escape and Mariner models sold.

Nissan sold 801 units of the Altima hybrid in its limited distribution, for 3.5% of all Altima sales.


Max Reid

Out of 200 models in the Market, only 14 are Hybrids, again 5 of them were GM, which they dont seem to sell with enthusiasm.

Also 3 years ago, Hybrids had < 1% market share, and jumping to 3 % is a great achievement. As more people come to about Hybrids, and more models become available, it will become more popular.

1 more Important Point, Hybrids are always premium vehicles with lot of extra features. If companies can sell without the extras, they can capture more share.


I-10 between the Arizona state line and Las Cruces NM gives you about 200 miles where you can get away with averaging more than 100mph as long as you slow down whenever you get within a few miles of the few towns along the way.


Total April US auto sales were 655,432 cars, 591,122 light trucks.

That means hybrids accounted for over 5% of cars sold and around 1% of light trucks.

Max Reid

Car sales have overtaken Truck Sales in both April month and YTD. As more people consider cars, they will also start considering Hybrids.

Times have changed. Diesel cars are not going to help as it could increase Diesel prices and also the food prices.

May be Natgas is a good option. Time to look beyond Gasolene and Crude Oil.


After owning my Altima hybrid for 4 months now, I'm still lovin' every time I get to drive it. The more hybrid owners, the more people will dispel the myths about them. I bought mine from "word of mouth" recommendations, and the word keeps spreading. I have yet to talk to one hybrid owner who would not buy another one.

And BTW, we have been actively seeking a Ford Escape Hybrid. The numbers are down because you just can't find one.

3.2% Hmmm, imagine if GM released their hybrid numbers?
It would be 3.2000001% !!!


"Clean diesel is interesting for open highway driving and as such has applications for North America, but for start/stop and regen braking, you need Hybrid."

"On America's congested roads, the Prius is 'The Car to Beat'."

Those are interesting points. It sounds like Hybrids are best for congested urban areas, and diesels are better everywhere else. Nice that at least we may all have choices very, very soon.


Diesel are not a solution for US, too many cars are already diesel in Europe in addition to truck and buses, as a result the diesel fuel is in short supply and its price is now higher than gasoline. Keep in mind this fact, when you refine a barrel of oil you get ~ 40% of gazoline and 20% of desel fuel, so a massive shift of car to diesel in US will send the price of fuel through the roof and the price of gazoline will decrease, anyway diesel don't pass Californian emissions unless you spray urea in the exhaust anad use and expensive 3 way catalyst.

a diesel requires a very high pressure pump, a turbo, a sophisticated catalyst, a particule filter, is more noisy, heavier. I think diesel are mainly for big truck.

By the way why nobody has ever proposed a diesel working on gazoline, ok there might so lubricating problem in the high pressure pump but not a showstopper, gazoline vaporizes faster so the combustion would be faster and you could inject after TDC then limiting peak temperature. In fact Mercedes is proposing what they call Diesel-Otto.

Maybe Rafael can give us expertise on this


"It sounds like Hybrids are best for congested urban areas, and diesels are better everywhere else." Not true. Hybrids offer far better emissions and every hybrid purchase helps to set the stage for EVs. Clean diesels are better than standard gasoline ICE vehicles, especially for large trucks.


Those are interesting points. It sounds like Hybrids are best for congested urban areas, and diesels are better everywhere else. Nice that at least we may all have choices very, very soon.

Schmeltz, you crack me up with your dieselphilia. I think it would be more accurate to say that diesels are best for freeway use, and hybrids are better everywhere else. And given the price premium for diesel, they might not be "best" anywhere.


Quoth Schmeltz:

I am taken back by the news. I was expecting quite a bit more actually like 7% or 8%, not 3%.
Hybrid sales only recently broke 1%, and then 2%.  There are 3 more whole-percent records before 7%, so lay in some good potables for each one.

Quoth Hybrid Fan:

Note to car makers: if you want to sell cars, make hybrids!
The lost opportunity of the PNGV cancellation becomes more obvious with each passing day.

Robert Marston

Within a decade, if an automobile company doesn't have a substantial offering of hybrids, phevs, and evs, it's a dead duck. Peak Oil will run through the system like a Tsunami. The issues involved with Peak Oil are only just now starting to surface. So Ford and GM had better become very serious very fast or they'll be smoking cigars as they fade into history.


I agree. I think GM got caught flat footed and are trying to stall and scramble. Ford is the only one that got ahead of the curve with the Escape in 2004 and they are still slow on the draw.


"Ford is the only one that got ahead of the curve with the Escape in 2004"

Hardly, it was done as a token and still is. They have a great vehicle (thanks to Toyota) and are missing a great opportunity. They have no plans to increase production and have nothing else in the works. People what these small SUVs and cannot get them.


Ford and gm cant make more hybrids until thier lithium ion contracts work out. They simply cant get more numh battery packs then a token amount.

As for sales of trucks its finaly going back to mostly those who axtualy need an suv as the fad died. But unless they do something to make roads and specialy car vs big rig crashes safer cars will grow bigger. All over the world people are buying bigger cars and its not just because they want more room.


George said:

"Schmeltz you crack me up with your dieselphilia"...

Just wondering, is dieselphilia something that's contagious?



Do you take into account the higher energy content of diesel? It's an often overlooked fact that you should subtract around 10% of the mileage before comparing the numbers to gasoline.

anne u talk BS


Check your facts and you'll see I am right.

Harvey D

Another related news. Big-3 vehicle sales (in USA) for April 2008 were below 50% of total sales for the first time in history.

Increased Hybrid sales were a small (but growing) part of it.

With more hybrids coming, this trend will prpbably continue and gather momentum for many more months.


Ford pretty much gave up on hybrids in June of 2006 when their target of 250k units by 2010 was way off base. Instead Ford has focused on flex fuel vehicles which have more achievable targets. Too bad because the Escape is still a good car with decent mileage. Unfortunately people buying hybrids want something that LOOKS different than a typical SUV and its attendant guzzling reputation.

So Bill Ford should have taken the full clue from the Japanese. If you introduce a new technology based on fuel economy and buyers' desire to be green - make a new vehicle. A pig fed low fat granola is still a pig.


"Do you take into account the higher energy content of diesel? It's an often overlooked fact that you should subtract around 10% of the mileage before comparing the numbers to gasoline."

as a consumer I am indifferent to which fuel has more BTUs; just "how far can I go on one litre of this stuff?". it is true that diesel fuel contains more energy than gasoline, but the diesel engine is also inherently more efficient. granted, for town use a hybrid may be marginally better, depending on how much time you spend stuck in traffic, but as said above diesels are great if you do a lot of highway miles.


as a consumer I am not indifferent to the environmental impact of my car. That was the basis of my post. I didn't think about the economic reasons for choosing a diesel over a gasoline.


the whole diesel argument is rather bogus in the current climate. first off, diesel is currently the most expensive fuel in the US, even more expensive than octane 91 gasoline, so whatever fuel economy savings you gain, they all go down the drain in terms of money paid to travel x miles.
also, hybrids are vastly superior in terms of their emissions profiles, and there's increasing awareness about such issues, so consumers (i'd hope) would be more inclined to buy a cleaner vehicle (really, you just need a good salesperson)


The savings of diesel don't all get lost to fuel costs.  Diesel costs about 17% more here, but I increased my average mileage from ~18-22 MPG to ~35 MPG when I traded my Taurus for a Passat TDI.

If dieselphilia is infectious, maybe that explains it.  On the other hand, if I had a choice between TDI and GDI today, I'd be likely to go GDI.


sulleny: "people buying hybrids want something that LOOKS different"

Not true! The Toyota Camry and the Honda Civic, to a lesser degree, sell well. The Civic's only problem is that Honda tuned it too much for performance. People buy Hybrids to use less gas, to save money or the environment. Any manufacturer that wants to sell Hybrids needs to make sure the get the best mileage possible.

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