|Total reported hybrid sales in the US. Click to enlarge.|
Reported US sales of hybrids in May 2008 declined 20% from May 2007 to 35,943 units. This drop is largely, but not solely, due to a 37% drop in sales of the Prius to 15,011 units in May 2008 from 24,009 units in May 2007. Toyota characterized the decline as due to “limited availability”.
The May 2008 figures also include sales of the Lexus LS600h and five hybrids from GM (Tahoe and Yukon two-modes, Saturn VUE, Saturn Aura and Chevy Malibu.) All percentage comparisons here are by total sales volume, not by adjusted day sales rate.
Total May 2008 light-duty vehicle sales in the US declined 10.7% to 1,396,965 units, according to Autodata. Reported sales of hybrids represented 2.6% of new vehicle sales—a decrease from the April 2008 high of 3.2% as well as below the 2.88% share of May 2007.
|Market share of reported hybrid sales in the US. Click to enlarge.|
Toyota Motor. Toyota’s Camry Hybrid posted 5,999 units, a 12% decline from May 2007, representing 11.7% of all Camry’s sold. Total Camry sales increased 2.3% (by total volume) in May 2008 to 51,291 units.
The Highlander Hybrid posted 2,644 units, a decrease of 20% from May 2007, representing 24.4% of all Highlanders sold. Total Highlander sales declined 9.6% in May 2008 year-on-year to 10,841 units
|Hybrids as a component of brand sales. Click to enlarge.|
Sales of the Lexus Rx 400h rose 23% to 2,155 units, representing 26.7% of all Rx models sold. Total Rx sales dropped 17.5% year-on-year. The GS 450h sold 98 units, a decrease of 46% from May 2007, representing 5.7% of all GX models sold. Total GX sales dropped 24.3% The high-end LS 600h sold 112 units, representing 5.3% of all LS models.
Honda. Sales of the Honda Civic Hybrid climbed 3% to 4,676 units in May 2008, representing 8.8% of all Civics sold. Civic sales in total climbed 33.2% by volume to a record 53,299 units in May 2008.
|Hybrids as a percentage of total OEM sales. Click to enlarge.|
The Accord Hybrid posted 16 units, a 96% drop from May 2007, representing 0.04% of all Accords sold. Accord sales in total climbed 37% year-on-year to 43,728 units.
Ford. Sales of the hybrid Escape and Mariner dropped 26% in May 2008 to 2,378 units, representing 11.3% of all Escape and Mariner sales. Total Escape and Mariner sales dropped 10% in May 20008 year-on-year to 20,986 units.
Nissan. Sales of the Altima Hybrid almost doubled, climbing 96% to 1,607 units, representing 4.7% of all Altima sales. Total sales of Altima models hit 34,428 units, the best month in the vehicle’s history.
GM. GM reported sales of the two-mode Tahoe and Yukon SUVs of a combined 589 units, representing 5.5% of total Tahoe and Yukon sales. The Chevrolet Malibu Hybrid with the GM Hybrid System (Belt Alternator Starter) sold 282 units, representing 1.8% of all Malibus sold. The Saturn VUE Greenline Hybrid sold 340 units, representing 4.1% of total VUE sales. The Saturn Aura sold 36 units, representing 0.7% of total Aura sales.
For the calendar year through the end of May, GM has sold 3,227 hybrid vehicles—i.e., May’s 1,247 units represent 39% of the hybrids sold so far this year.