|Reported hybrid sales by monthly volume. Click to enlarge.|
Reported US sales of hybrids took a 27% dive in June 2008 to 24,917 units from 34,300 units in June 2007 as Toyota continued to struggle with limited availability of the Prius. The Prius sold 11,765 units in June 2008, down 34% from June 2007. June 2008 had 24 selling days, compared to 27 in June 2007.
Total light-duty vehicle sales in the US dropped 18.3% by volume in June to 1,189,108 units, according to Autodata, with sales of passenger cars dropping 7.9% and sales of light trucks dropping 28.4%. Reported hybrid sales represent 2.1% of new vehicle sales for the month.
|Hybrid market share of new vehicle sales. Click to enlarge.|
Toyota. In addition to the Prius results, Toyota reported a 45% drop in sales by volume of the Camry hybrid year-on-year, with 3,054 units sold in June 2008, representing 7.3% of all Camrys sold. Total Camry sales were down 11% by volume in June 2008, although up .3% on a day sales rate basis.
The Highlander Hybrid posted 1,511 units, a 37% drop year-on-year, representing 22% of all Highlanders sold.
The Lexus Rx 400h sold 1,330 units, a 15% drop, representing 22.9% of all Rx models sold in the month. The GS 450h sold 73 units, a 44% drop, representing 6% of all GS models. The top-end LS 600h also sold 73 units, representing 4.8% of all LS models.
|Hybrid sales as a component of brand sales. Click to enlarge.|
Honda. In contrast to the performance of all the other major automakers, Honda set a new June sales record in 2008 with a total increase of 1.1% by volume and 13.8% on a day sales rate to 142,539 units. The sales gains did not come from Honda’s hybrids, however, which combined, dropped 24% by volume.
The Honda Civic Hybrid posted 2,710 units, a 17% drop year-on-year, representing 6.8% of all Civics sold. Total Civic sales increased 9.5% by volume to 39,967, a new June record. The Honda Accord Hybrid sold 7 units, a 98% drop year-on-year, representing .02% of all Accords sold. Total Accord sales leapt up 37% by volume in June to 39,704 units.
|Hybrid sales as a percentage of total sales. Click to enlarge.|
The other strong gainer for Honda in June was the conventionally-powered, fuel-efficient Fit, which almost doubled its sales to 10,003 units from 5,613 units in June 2007. The June 2008 sales are the Fit’s best month yet.
Ford. Combined reported sales of the Escape and Mariner Hybrids were 1,912 units in June 2008, a 24% drop year-on-year, representing 10.6% of all Escape and Mariner models sold. Total sales of all Escape and Mariner models took a 21% hit in June 2008 year-on-year.
Nissan. Nissan reported 1,333 units of the Altima Hybrid sold, an increase of 66% year on year, representing 1.8% of all Altima models sold. Total Altima models took a 5.4% dip in June 2008 to 24,541 units.
GM. GM reported a combined 1,149 hybrids sold in June 2008. The Tahoe/Yukon two-mode posted 547 units, representing 3.8% of all models sold. The three models with the GM Hybrid System (Belt-Alternator Starter), sold a combined 602 units: the Saturn VUE hybrid sold 277 units (3.1% of total); the Chevy Malibu hybrid sold 295 units (2.2% of total); and the Saturn Aura hybrid sold 30 units (0.5% of total).