One Toyota dealer moving ahead of the pack will encourage others, and help speed the arrival of PHEVs into the market. We hope carmakers will get the message that their customers want plug-in cars, and accelerate their plans. Without waiting for any new technology or infrastructure, Toyota could begin to build and sell first-generation plug-in hybrids now to early adopters and fleet customers. And as batteries improve, “good enough to get started” will become better and better.—Felix Kramer
Kramer suggests Bay Area buyers contact Magnussen’s. Out of the area customers, he suggests, would be best off working to encourage their local dealers to begin taking deposits.
Toyota so far has committed only to producing 400 PHEVs with for fleet evaluation during or before 2010. (Earlier post.) Magnussen’s action marks the second time dealers have moved out on their own accord, the first being the beginning of a few offering PHEV conversions. (Earlier post.)