Gasoline prices would have to reach an average of £1.75 per liter (US$12.72 per gallon US) for motorists to consider switching to public transport, according to a recent survey commissioned by the UK’s esure car insurance, a joint venture between Peter Wood and HBOS.
The survey found that although the national average gasoline price is currently £1.15 per liter (US$8.36 per gallon US), British motorists are refusing to use alternative transport. Almost a fifth of drivers (17%) questioned said they would be prepared to pay more than £2 per liter for gasoline (US$14.53 per gallon US) in order to stay on the road.
Seventy-six percent of those surveyed said they worry about rising fuel costs now more than ever before. But despite this, almost half (47%) of motorists asked said they would never consider substituting their car for public transport, no matter how expensive gasoline became.
Younger people are least likely to pay the higher prices; gasoline prices would have to rise to £1.65 per liter (US$12 per gallon) for them to consider substituting their car for public transport—10p per liter below the national average. Drivers aged between 35 and 54 are more resilient; prices would have to rise 57% to £1.81 per liter (US$13.15 per gallon US) for them to consider public transport instead of driving.
The survey was conducted by Fly Research which interviewed a random sample of 1,082 drivers aged 18+ between 5-9 June 2008. Interviews were conducted across the UK via an online questionnaire.