|Total reported hybrid sales. Click to enlarge.|
Reported US sales of hybrids in July dropped 6% year-on-year to 26,877 units, representing a new vehicle market share of 2.4% for the month. Through July, reported 2008 sales of hybrids in the US are down 1.6% compared to the same period in 2007, representing a new vehicle market share for the first seven months of 2008 of 2.5%.
Total sales of light duty vehicles in the US dropped 13.2% in July, according to figures from Autodata. (Earlier post.) Through July, total light duty vehicle sales have declined 10.5% compared to the same period in 2007.
|Hybrid new vehicle market share. Click to enlarge.|
Toyota. Still challenged by availability, according to Toyota, the Prius posted 14,785 units sold in July, down 8% from July 2007. Camry Hybrid sales were down 38.9% to 2,645, representing 6.3% of all Camry sales, which increased 1.5% year-on-year. The Highlander Hybrid posted 1,371 units, up 13.8% from the year before, representing 20.3% of all Highlander sales. Total Highlander sales dropped 23.7% in the month.
|Toyota accounted for 76% of hybrids sold in July.|
The Lexus Rx 400h sold 1,439 units in July, up 3.9% from the year before, representing 20.3% of all Rx models sold. Sales of all Rx models dropped 15.6% in July.
The GS 450h sold 40 units, down 71.8% from the year before, representing 3.1% of all GX models sold. GX sales were down 42.3% in July. The high-end LS 600h sold 83 units, representing 5.7% of all LX models sold in the month.
|Hybrids as a component of model sales. Click to enlarge.|
Honda. Sales of the Civic Hybrid reached 3,440 units in July, up 38% from the year before, and representing 11.8% of all Civic models sold. Sales of all Civic models rose 4.6% in July. The Accord Hybrid sold 3 units, down 98.8% and representing 0.01% of all Accords sold. Sales of all Accord models rose 11.4% in the month.
Ford. Combined sales of the Escape and Mariner hybrids dropped 19.8% in the month to 1,265 units, representing 10.1% of the combined total model sales. Total sales of Escape and Mariner models dropped 16% in July.
|Hybrid component of total OEM sales. Click to enlarge.|
GM. GM posted 351 units for its two-mode hybrid Tahoe and Yukon SUVs, representing 3.2% of their sales in July. The Saturn VUE Greenline hybrid with the BAS GM Hybrid System posted 362 units, for 6.7% of VUE sales. The Saturn Aura BAS hybrid sold 29 units, for 0.4% of total sales, and the Chevy Malibu BAS hybrid sold 349 units for 2.1% of all Malibu sales.
Nissan. Nissan sold 715 units of its Altima Hybrid, a 36.8% drop compared to last July, and representing 0.8% of all Altima sales for the month, which were down 0.1% compared to the year before.