GM Extends Agreement with Freescale to Next-Gen MCU Technology
28 October 2008
GM is extending a 2004 agreement to standardize global powertrain engine control systems on Freescale Semiconductor’s 32-bit Power Architecture MCUs (microcontrollers) to incorporate Freescale’s new dual-core Power Architecture MCUs to manage powertrain systems in future GM vehicle models. (Earlier post.)
GM electronic control systems have incorporated Freescale technology since 1979, when a Freescale MCU was first used in GM’s closed-loop carburetor controller.
Freescale has provided GM with enabling technology for nearly 30 years, and together, we continue to drive powertrain innovations that improve fuel efficiency and reduce harmful emissions while enhancing vehicle performance. This latest agreement will enable GM to standardize on Freescale’s dual-core 32-bit MCUs to help reduce system costs, shorten development time and simplify design of future GM powertrain control modules.
—Ray Cornyn, director of automotive microcontrollers at Freescale
Strategy Analytics forecasts that 32-bit devices will account for 58% of the $7.6 billion automotive MCU market by 2015 and cites that these high-end MCUs will be the key enablers of future emissions-controlling powertrain technology.
According to Strategy Analytics, Freescale is the world’s leading supplier of automotive MCUs. Freescale is also the foremost supplier of 32-bit powertrain MCUs, with 50% market share.
Freescale hasn't had an idea in years. Have they?
Posted by: Ross Nicholson | 28 October 2008 at 11:03 AM
Ross:
What in the world are you saying, you obviously know nothing about Freescale and you must be a recluse.
Recluse: Is someone in isolation who hides away from the attention of the public, a person who lives in solitude, i.e. seclusion from intercourse with the world.
Posted by: David | 28 October 2008 at 01:43 PM
FYI, Freescale is the new name for what used to be Motorola's semiconductor division.
Posted by: Engineer-Poet | 28 October 2008 at 03:47 PM
Freescale
Hardly a new name and not all of what was Motorola semiconductor. On Semiconductor (sym: ONNN) was spun-off from Motorola's descrete parts. Freescale no longer a public co.
Posted by: David | 28 October 2008 at 06:24 PM
Trying to figure a way this makes villain GM look bad. Any suggestions?
Posted by: | 28 October 2008 at 07:31 PM
"Trying to figure a way this makes villain GM look bad. Any suggestions?"
Cadillac Escalade comes preloaded with Windows Vista.
Posted by: DS | 29 October 2008 at 07:30 PM