Musk Takes Over CEO Role at Tesla; Headcount Cuts, Delay on Model S
15 October 2008
Elon Musk, chairman of the board and product architect of Tesla Motors, is taking over as CEO of the electric car company. Ze’ev Drori, the now former CEO, will stay on the board of directors as vice-chairman. Musk announced the change in a blog post today.
At Tesla, we have decided that the wise course of action is to focus on our two revenue producing business lines—the Roadster and powertrain sales to other car companies. In the Roadster, Tesla has a unique product with a large order book that continues to grow, despite softness in the automobile sector. Our powertrain business is profitable today and is also growing rapidly.
Our goal as a company is to be cash-flow positive within six to nine months. To do so, we must continue to ramp up our production rate, improve Roadster contribution margin and reduce operating expenses. At the same time, we must maintain high production quality and excellent customer service.
Musk said that Tesla will trim some headcount to help in “raising the performance bar,” as well as from consolidating some operations.
Musk also said that while Tesla is “absolutely committed” to development of the Model S sedan, targeted to be unveiled early next year, the company was reducing activity on detailed production engineering, tooling and commitments to suppliers until a Department of Energy loan guarantee becomes effective.
The net result will be a delay in start of production of the Model S of roughly six months to mid-2011. On the plus side, we will spend the extra time refining the vehicle design and powertrain technology, so the car will end up being slightly better.
Definitely low risk in delaying especially if EESTOR produces a positive result.
Posted by: Alather | 15 October 2008 at 04:11 PM
Sounds like the DOE has bailed till after the election.
Question .. what candidate has promised to "support the fuel efficient cars of tomorrow, and ensure they are made in America" ... yep, you know who to vote for if you want an efficient car.
Posted by: John Taylor | 15 October 2008 at 04:56 PM
PHEV no BEV. Perhaps you can only average 60 MPH in hybrid mode, but you can fill up at any station. Perhaps convience stores will sell fuel ethanol. Yes all of the special engineering costs money. AC propulsion proved that good BEVs and good PHEVs could be built with lead batteries.
The electric hybrid is too costly compared to a hydraulic one. That does not mean that there cannot be a hydraulic PHEV; Parry People Movers has invented one. ..HG..
Posted by: Henry Gibson | 15 October 2008 at 07:01 PM
Smart defensive move by Musk. It's certainly not a good time to be in the red.
Posted by: Tim | 15 October 2008 at 07:46 PM
but why fire the only recently hired ceo? must have been a dork.
Posted by: | 16 October 2008 at 06:02 AM
Musk has been , which has driven up the cost of the Tesla considerably. I don't have any insight into the latest CEOs performance, but if he was a cost-conscious one who didn't roll over to Musk's quirks, then this is no surprise.
Posted by: Will S | 16 October 2008 at 08:17 AM
Close link.
Posted by: Will S | 16 October 2008 at 10:28 AM
So who's getting these powertrains? Does this confirm the Chrysler concept 2 seater electric is a cheaper Tesla?
Posted by: Elliot | 16 October 2008 at 01:00 PM
Great news for a forward thinking company. I'm buying more stock.
Posted by: | 16 October 2008 at 03:59 PM
My question too -- I'm wondering where the powertrains are going. It sounds like Tesla's customer is ramping up.
StephenB
Posted by: StephenB | 17 October 2008 at 11:34 AM
Come on... I thought it was all so simple. GM killed the EV... blah blah blah.
Truth hurts. The best and brighest have failed. And no one here admits it.
And as for the moron posting which candidate? BOTH.
Posted by: Who killed the Tesla? | 19 October 2008 at 01:37 PM