Report: Toyota Sees Global Sales Dropping For Second Straight Year In 2009
11 December 2008
Nikkei. After a 5% drop in global sales this year to roughly 8 million units—its first sales decline in a decade—Toyota Motor Corp. expects to sell less than 7.5 million vehicles globally in 2009, marking a second straight year of decline.
Its domestic sales are projected to remain almost flat at roughly 1.45 million units in 2009, but North American and European sales are expected to continue sliding. Total sales will likely come in slightly above the 7.27 million vehicles sold in 2005, but more than 10% below a record 8.43 million in 2007.
The drop for a second straight year will be Toyota’s first since its losing streak of 1991 to 1993.
Ah well, what goes around comes around. And it just can't be only the U.S. manufacturers that are losing money in this simulation.
Posted by: reel$$ | 11 December 2008 at 12:24 PM
I just wonder what they predict the Averaged Yearly Selling Rate will be for 2009.
I predict about 9.7 to 10.0 million annualized units. This will not be good times GM/Ford/Chrysler sales--even with billions in bailouts.
Consumer confidence in the Big Three is probably at its lowest in a long time right now. Add that up with economy crappiness and consumers tightening their purse strings, and the sale/combination/disolving of either Chrysler or GM, and you have the exact ingredients for 7-8 million units in 2009. But lets not "go there."
Nate H.
Dover, Ohio
Posted by: Nate H. | 11 December 2008 at 01:21 PM