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Mercedes-Benz To Begin Sales of Hybrid S-Class In Japan in October

The Nikkei reports that Mercedes-Benz Japan Co. will begin sales of the S400 BlueHYBRID (earlier post) in October. This will be the first imported hybrid passenger car sold in Japan.

It could also end up being the first imported car to take advantage of the tax breaks on eco-friendly cars coming into effect this April. Prices have not yet been set, but the hybrid S-Class will very likely sell for around 12-13 million yen. [US$129,000-139,000].

Daimler AG will begin sales of the hybrid in Europe during the first half of 2009.

The S400 BlueHYBRID combines a modified 3.5-liter V6 gasoline engine that delivers 205 kW (279 hp) of power with a 120V, 15 kW electric motor and a starting torque of 160 Nm (118 lb-ft) of torque. The combined system delivers power of 220 kW (299 hp) and a combined maximum torque of 385 Nm (284 lb-ft), with fuel consumption of 7.9 L/100km (30 mpg US) and CO2 emissions of 190 g/km. The S 400 hybrid is one of seven hybrid models Daimler announced in September 2007 that will be rolled out over the next few years.



A $130,000 luxury hybrid!!! What Marketing genius thought that up.


So this is an S Class that gets 30 mpg US (US gal, but maybe not US cycle).
That may save more gas (compared to a normal S Class) than a Prius (compared to a Corolla).
Does the higher mpg repay the premium on either the MB or Prius?
Apparently not.

TOTAL hybrid sales (in the US) from ALL makers are still striving for 6%, I believe.
If these cars advance the culture of high mpg - good.
If they sell a few - good.
Will either or any hybrid make a big difference?
Hasen't yet, but that's no reason to give up.


My father has a gasoline tractor with a crank, but his new tractor also has an electric motor. Hybrids have been around since 1912.


This is absurd.  People with $130,000 to spend on a car shouldn't have the option of buying a hybrid; it should be mandatory starting at a third of that price, with PHEV part of the mix starting no higher than $60,000.

Seriously, who has the money to jump-start the PHEV phenomenon except the rich?

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