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Honda Insight Sells 569 Units in First Week of US Sales

The Honda 2010 Insight hybrid, which made its sales debut in the US in limited quantities on 24 March, posted sales of 569 units through the end of the month.

The Insight, which carries an EPA rating of 40/43/41 city/highway/combined miles per gallon, has an MSRP of $19,800, excluding tax, license, registration, destination charges and options.

Sales of the Insight in Japan, which began in February, have been brisk, and have helped the automaker weather the slump there. Last week, Honda said that it had received orders for 21,000 Insights in Japan. To keep up with the strong demand, the company’s Suzuka factory in Mie Prefecture has been producing 600 Insights a day. Honda is now dedicating 40% of the factory’s capacity to making the hybrid vehicles.



I think they are going to sell a whole lot of these. When we talk about markets for EVs, what we may be hoping for is what will happen here. Good car, good price...right in the sweet spot.


I disagree about the sweet spot.

I do believe it WILL sell well but I think the sweet spot, for this vehicle as it stands (specs and equipment), is still two to three thousand less. If the tax credits get it there then great - but tax credits do little for those making less than $50,000/year with kids - they don't end up with enough tax liability to take advantage of it after deductions.


The wealthy do not even pay the 10% Alternate Minimum Tax, with all of the breaks that they were given in TARP and ARRA. I doubt that they are interested in an Insight anyway.

By "sweet spot" I was referring to any product that hits all the factors just about right. This is what marketing is suppose to be all about. Finding out what people want and providing it at a price they can afford.

Will S

I agree with SJC that this hits a sweet spot, as lifecycle gas savings alone will easily surpass the two to three thousand that Patrick refers to.

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