The Honda Insight, launched this month, is outselling its competitors in the hybrid market. Since going on sale on 4 April, 229 Insights have been sold in the UK, ahead of its nearest rival the Toyota Prius (198 units).
Together with Civic Hybrid (79 units), Honda (UK) has sold 308 hybrid family cars this month, despite April being known as one of the quietest months in the sales calendar.
Honda expects to sell around 7,000 Insights in the UK this year. The annual global sales target is approximately 200,000 units.