|Hybrid new vehicle market share by month. Click to enlarge.|
Reported sales of hybrids in the US increased 5.2% by volume in June 2009 year-on-year to 26,205 units, representing 3% of new vehicles sold—marking the highest monthly new vehicle share since April 2008, and the fourth straight month of increasing share. For the first half of 2009, hybrids held a 2.6% new vehicle share.
Hybrids significantly outperformed the total light-duty vehicle market, which dropped 27.7% by volume to 859,847 units, according to figures from Autodata. The SAAR (seasonally adjusted annual rate) in June was 9.69 million—lower than May’s 9.91 million.
|Reported US hybrid sales by month. Click to enlarge.|
Toyota. Toyota posted sales of 16,744 hybrid vehicles in June, down 5.8% by volume year-on-year. The improved performance (relative to recent months) was led by the Prius, which, with the 2010 model on sale, posted June sales of 12,998 units, up 10.5% by volume year-on-year.
Camry and Camry Hybrid remained Toyota’s volume leader in June, posting combined monthly sales of 26,394 units, with Camry Hybrid accounting for 2,093 units, or 7.9%. Camry Hybrid sales were down 31.5% from the prior year-ago month; sales of the conventional model were down 37%. Highlander Hybrid posted 1,098 sales, down 27.3%; sales of the conventional Highlander models were up 8%.
|US LDV SAAR. For the first six months of 2009, SAAR settled slightly below 10 million units. The red line is the moving average (3-month period). Click to enlarge.|
On the Lexus side, the RX hybrid posted 527 units, down 60.4% from 1,330 units in June 2008. Sales of conventional RX models in June 2009, however, jumped up 52%. The GS 450h hybrid posted a 63% drop year-on-year to 27 units, while the LS 600h saw a 57.5% drop to 31 units. Sales of the conventional GS models were down 63% year-on-year, while sales of conventional LS models were down 47%.
Overall, Toyota’s US sales in June dropped 32% by volume compared to June 2008.
Honda. American Honda posted total hybrid sales of 3,662 units in June, up 34.5% year-on-year. The improvement was driven by sales of the new Insight, Honda’s hybrid leader in the month, with 2,079 units sold.
The Civic Hybrid posted 1,583 units, down 41.6% from June 2008. Sales of conventional Civic models were down 48% year-on-year.
Overall, Honda posted a 30% drop in light-duty vehicle sales in June.
Ford. Buoyed by sales of the new hybrid Fusion and Milan, Ford’s hybrid vehicles posted sales of 3,649 units, a June sales record and up 91% versus a year ago.
Overall, Ford, Lincoln and Mercury sales for the month totaled 148,153, down 11% versus a year ago—the best performance of any of the major automakers.
General Motors. GM reported a total of 1,454 hybrid vehicles delivered in the month, up 26.5% year-on-year. GM hybrids currently comprise the Chevrolet Malibu, Saturn Aura and Vue BAS hybrids; and the Tahoe, Silverado, Yukon, Sierra, and Cadillac Escalade two-mode hybrids.
Overall, GM light-duty vehicle sales in June were down 33.4% by volume to 174,785 units year-on-year.
Nissan. Nissan posted 666 units of the Altima Hybrid, down 50% from June 2008. Sales of conventional Altima models were down 32%.
Overall, Nissan sales in June were down 23.1% year-on-year.