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Reported US Hybrid Sales Up 5.2% Year on Year in June; 3% New Vehicle Market Share for the Month

Us hybrid sales 2009.06-01
Hybrid new vehicle market share by month. Click to enlarge.

Reported sales of hybrids in the US increased 5.2% by volume in June 2009 year-on-year to 26,205 units, representing 3% of new vehicles sold—marking the highest monthly new vehicle share since April 2008, and the fourth straight month of increasing share. For the first half of 2009, hybrids held a 2.6% new vehicle share.

Hybrids significantly outperformed the total light-duty vehicle market, which dropped 27.7% by volume to 859,847 units, according to figures from Autodata. The SAAR (seasonally adjusted annual rate) in June was 9.69 million—lower than May’s 9.91 million.

Us hybrid sales 2009.06-02
Reported US hybrid sales by month. Click to enlarge.

Toyota. Toyota posted sales of 16,744 hybrid vehicles in June, down 5.8% by volume year-on-year. The improved performance (relative to recent months) was led by the Prius, which, with the 2010 model on sale, posted June sales of 12,998 units, up 10.5% by volume year-on-year.

Camry and Camry Hybrid remained Toyota’s volume leader in June, posting combined monthly sales of 26,394 units, with Camry Hybrid accounting for 2,093 units, or 7.9%. Camry Hybrid sales were down 31.5% from the prior year-ago month; sales of the conventional model were down 37%. Highlander Hybrid posted 1,098 sales, down 27.3%; sales of the conventional Highlander models were up 8%.

US LDV SAAR. For the first six months of 2009, SAAR settled slightly below 10 million units. The red line is the moving average (3-month period). Click to enlarge.

On the Lexus side, the RX hybrid posted 527 units, down 60.4% from 1,330 units in June 2008. Sales of conventional RX models in June 2009, however, jumped up 52%. The GS 450h hybrid posted a 63% drop year-on-year to 27 units, while the LS 600h saw a 57.5% drop to 31 units. Sales of the conventional GS models were down 63% year-on-year, while sales of conventional LS models were down 47%.

Overall, Toyota’s US sales in June dropped 32% by volume compared to June 2008.

Honda. American Honda posted total hybrid sales of 3,662 units in June, up 34.5% year-on-year. The improvement was driven by sales of the new Insight, Honda’s hybrid leader in the month, with 2,079 units sold.

The Civic Hybrid posted 1,583 units, down 41.6% from June 2008. Sales of conventional Civic models were down 48% year-on-year.

Overall, Honda posted a 30% drop in light-duty vehicle sales in June.

Ford. Buoyed by sales of the new hybrid Fusion and Milan, Ford’s hybrid vehicles posted sales of 3,649 units, a June sales record and up 91% versus a year ago.

Overall, Ford, Lincoln and Mercury sales for the month totaled 148,153, down 11% versus a year ago—the best performance of any of the major automakers.

General Motors. GM reported a total of 1,454 hybrid vehicles delivered in the month, up 26.5% year-on-year. GM hybrids currently comprise the Chevrolet Malibu, Saturn Aura and Vue BAS hybrids; and the Tahoe, Silverado, Yukon, Sierra, and Cadillac Escalade two-mode hybrids.

Overall, GM light-duty vehicle sales in June were down 33.4% by volume to 174,785 units year-on-year.

Nissan. Nissan posted 666 units of the Altima Hybrid, down 50% from June 2008. Sales of conventional Altima models were down 32%.

Overall, Nissan sales in June were down 23.1% year-on-year.



For the first time in many decades, Ford Canada June 2009 sales were above GM sales for the same period. Ford sales totalled as much as GM + Chrysler.

For June 2009, Ford Canada sales were up over +20% while GM's were down more than -30%. Chrysler's were down by about -60%. All the government $$$$ given to GM and Chrysler seem to have negative effects on sales. It will be interesting to see the trend for the following 3 to 6 months.

With few exceptions, other major manufacturers were mostly down for June 2009 but no where as much as GM or Chrysler.


"GM reported a total of 1,454 hybrid vehicles delivered in the month.."

This is pretty bad, considering that they are not making any Aura or Malibu hybrids until next year. They promised the BAS+ and lithium, but said people have to wait a year...while 100s of thousands buy Toyota and Honda...geez.


I think 2009 will be the year for Hybrid to take off in term of percentage of market sales, as the gas price resumes its rise above 3$, hybrids will attract a much broader consumer bases. A lot more models will be offered next year with other car manufacturer coming to this technology, Mercedes, Hyundai, BMW even GM and not only with the Volt


The ROI from gas savings for a hybrid makes zero sense. You're better off buying a diesel. Diesel fuel in the Northeast costs the same as 87 low lead.


The ROI will determine when hybrids become a major part of the market.

The good news is "It's up to 3%"
The bad news is "It's only back up to 3%".

Battery factory construction is picking up, so it seems the smart money believes reasonable Mfg costs will soon be achieved.

Then production quantity is required to push prices down.

That means what? 2 years? 5 years? Longer?
- until BEVs push through 30% of passenger car sales?


It appears that somehow, the problem with diesel fuel "fraction" at the refineries has been solved.

I don't have a diesel myself, but am hopeful that with the price now below low lead (as it should be) and the advances in particulate filters and catalysts, a lot more diesel vehicles, with their excellent MPG, will become available SOON.


I sincerely hope diesel passenger vehicles in the US don't take any significant market share. Diesel prices have finally reached reasonable levels relative to gas prices and we don't need a surge in demand jacking the prices up.


Diesel is nearly the only fuel used for transport of goods across this country. Now that diesel has stayed reasonable, groceries are staying reasonably priced.

Stan Peterson

Diesel prices have dropped due to the World auto recession. American diesel was being snapped up to sell to the EU.

Now that demand has fallen off; and diesel prices have come down.

Another reason was the conversion to ULSD low sulfur diesel fuels. Many refineries had to change/add equipment and production declined while this was going on. And diesel prices rose. Now this is pretty much completed and production has climbed back.


I expect a whole slew of amazing cars will come out this next decade.. and fail.


I don't know about fail, but maybe not be wildly successful. My guess is that the Prius and Insight2 are picking up buyers in that category. When there are more models offered, the buyers will have more choices, but it may not attract many more buyers.

If that is the case, maybe there will be 1 million buyers out of the 10 million per year in the U.S. that will be interested. Now if you have 10 makes and models, it will be a market share situation. Lets say you actually sell 500,000 units a year of some make and model. Some makers will get more of the share and some will get less.


I think the market itself is smaller then they expect and I also expect alot more cars and thus alot more money hunting that market space. Result being alot of lost money.


Diesels get about half the performance of a Prius in the city. On the highway, at best, they have parity. According to the EPA, we're about 50/50 city/highway. So at best only half of all sales is the diesel a 'coin toss.' In urban driving, the diesel is not a good choice. But apparently, the USA and Japanese manufacturers have "seen the light."

According to CNET.COM, "Automakers scrap diesel plans," July 2, 2009, "Honda, Chrysler, Ford, General Motors, Nissan, and Toyota have halted diesel programs because of spiraling costs and other problems." This doesn't bode well for more diesel market penetration.

Bob Wilson


A hybrid car still remains a vehicle that is propelled 100% by petroleum. Might as well get a Diesel propelled car. If there is a battery that is used to propel the car, why not have it charged by the grid...hence PHEV.
I am still wait waiting for the next car I want to purchase because it is still not on the market in Canada. If you don't like what you see, don't buy.

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