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BMW Group to Launch Megacity Vehicle as BMW Sub-brand

The BMW Group will launch the Megacity Vehicle as a sub-brand of BMW, said Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG, during the company’s interim report to 30 June 2009 call. BMW earlier this week had announced the selection of SB LiMotive as the supplier of Li-ion battery packs for the Megacity Vehicles. (Earlier post.)

The Megacity Vehicle is an outcome of project i, which is also working on new mobility concepts.

We as well as other companies have invested early on in the development of new, economic technologies. Now it is all about establishing suitable regulations on an international level that will help a new type of mobility to grow. A reliable framework is important for every carmaker to continue to invest effectively and efficiently. A promising option also for us is electric mobility.

—Dr. Norbert Reithofer

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