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Audi Sets US Pricing for 2010 MY A3 TDI Clean Diesel; Arrives in Showrooms in Late November 2009

Audi announced pricing for the 2010 A3 TDI, its second US clean diesel offering launched this year. Expected to begin arriving at US dealers in late November 2009, the 50-state certified A3 TDI delivers 42 mpg US (5.6 L/100km) highway cycle fuel economy—the highest highway fuel economy in the luxury car category, according to US Environmental Protection Agency estimates.

Manufacturers Suggested Retail Price (excluding $825 destination charge, taxes, title, options, and dealer charges) for the A3 TDI clean diesel with S tronic front wheel drive is $29,950.

Audi launched its first TDI clean diesel model, the Q7 TDI, earlier this year. (Earlier post.) Both the A3 TDI and Q7 TDI clean diesel vehicles share several common attributes that include Tier 2 Bin 5, CA LEV (50-state) clean diesel technology, 30% better fuel economy and a 20% reduction in greenhouse gas than gasoline engines of comparable size.

The A3 TDI offers 140 hp (103 kW) and 236 lb-ft (320 N·m) of torque; EPA-estimated fuel economy is 30/42 mpg US city/highway. Audi notes that the Lexus HS 250h offers similar combined fuel economy with hybrid technology (EPA estimated 35/34 mpg US city/highway) but not the highway mileage range. The standard version HS 250h will have an MSRP of $34,200, while the Premium model will carry an MSRP of $36,970. The MSRPs do not include a delivery, processing and handling fee of $875.

During the coast-to-coast 2008 Audi Mileage Marathon, the Audi A3 2.0 TDI had the lowest consumption of all the cars taking part, with 4.7 L/100 km (50.0 US mpg). (Earlier post.)



This is odd-ass. Europeans drive luxury diesel, but in the US this is the last segment that cares about diesel.

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