|Annual global sales of TMC hybrids. Click to enlarge.|
Toyota Motor Corporation (TMC) has cumulatively sold more than 2 million hybrid vehicles since the launch in 1997 in Japan of the Coaster Hybrid EV in August and the Prius in December.
As of 31 August 2009, cumulative sales of TMC hybrid passenger vehicles reached 2,014 thousand units and sales of commercial hybrid vehicles reached 2.7 thousand units, for a total of 2,016.9 thousand units. On May 31, 2007, the global cumulative sales of TMC’s hybrid vehicles had topped 1 million. (Earlier post.)
|Cumulative sales of TMC hybrid passenger vehicles by model. Click to enlarge.|
Cumulative sales of the Prius represent 71% of the global total, at slightly more than 1.4 million units. Camry hybrid is the second-most popular, with 8.3% of total sales, or slightly more than 167,000 units, followed by the RX400h/450h, with 7.3%, or more than 146,000 units.
In the US, Toyota has sold more than 1,041 thousand hybrids, and in Japan, some 615.8 thousand hybrids.
The news also coincided with Toyota Motor Europe’s (TME) report that cumulative hybrid sales in Europe have topped the 200,000 mark, with 50% of sales recorded in the last 24 months. TME has sold a total of 202,126 Toyota and Lexus hybrids since introducing Europe’s first commercial hybrid in 2000.
The third generation Toyota Prius, which is currently being launched in Europe, has generated more than 17,000 additional customer orders since June 2009. Lexus remains the only premium brand in Europe to offer three full hybrids as part of its range: the GS 450h, the LS 600h and the newly-launched RX 450h. Together, these models comprise more than 40% of Lexus sales in Europe, and as much as 52% in Western Europe alone.
Toyota has a global target of one million hybrid sales per year by the early 2010s, with European sales representing up to 10% of this target. In July, TME announced that it would manufacture a hybrid version of its C-segment hatchback, Auris, in the United Kingdom from mid-2010.