Nissan to Take Reservations for LEAF EV in US in Spring 2010; Goaling 20,000 Reservations by Late 2010
Nissan North America, Inc. will begin taking reservations for LEAF in spring 2010. Nearly 22,000 people in North America have contacted Nissan since the company unveiled the car in August. (Earlier post.)
The groundswell of interest, especially from people in our initial launch markets, demonstrates to us the importance of a reservation system. Our goal is to confirm at least 20,000 reservations for Nissan LEAF by the time we deliver the world's first mass-market zero-emission car in late 2010.—Carlos Tavares, head of Nissan’s operations in North, Central and South America
Nissan will invite people to opt-in and receive updates and information about LEAF through a reservation system that will tell them when the electric car is available—either for test drives or to take home. Participants will receive the latest news about the company’s zero-emission activities as well as information about Nissan LEAF and how to become plug-in ready. Of those in North America who have contacted Nissan already:
About 70% reside in markets where the all-electric zero-emission car first will be brought to market. Metro areas with the strongest consumer responses are San Diego, Calif.; Tucson, Ariz.; Seattle; Portland, Ore.; and Los Angeles—all of which are among the first markets where LEAF will be available globally.
Of those who have contacted Nissan, about half report that they want to obtain LEAF as soon as it’s available, and another 45% indicate interest in owning an electric vehicle within the next two to three years.
More than 90% of the people who have contacted Nissan indicate that they drive less than 100 miles daily, which is the range of LEAF when fully charged.
75% indicate that they are members of two-car households.