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Nissan to Take Reservations for LEAF EV in US in Spring 2010; Goaling 20,000 Reservations by Late 2010

Nissan North America, Inc. will begin taking reservations for LEAF in spring 2010. Nearly 22,000 people in North America have contacted Nissan since the company unveiled the car in August. (Earlier post.)

The groundswell of interest, especially from people in our initial launch markets, demonstrates to us the importance of a reservation system. Our goal is to confirm at least 20,000 reservations for Nissan LEAF by the time we deliver the world's first mass-market zero-emission car in late 2010.

—Carlos Tavares, head of Nissan’s operations in North, Central and South America

Nissan will invite people to opt-in and receive updates and information about LEAF through a reservation system that will tell them when the electric car is available—either for test drives or to take home. Participants will receive the latest news about the company’s zero-emission activities as well as information about Nissan LEAF and how to become plug-in ready. Of those in North America who have contacted Nissan already:

  • About 70% reside in markets where the all-electric zero-emission car first will be brought to market. Metro areas with the strongest consumer responses are San Diego, Calif.; Tucson, Ariz.; Seattle; Portland, Ore.; and Los Angeles—all of which are among the first markets where LEAF will be available globally.

  • Of those who have contacted Nissan, about half report that they want to obtain LEAF as soon as it’s available, and another 45% indicate interest in owning an electric vehicle within the next two to three years.

  • More than 90% of the people who have contacted Nissan indicate that they drive less than 100 miles daily, which is the range of LEAF when fully charged.

  • 75% indicate that they are members of two-car households.

Comments

Arne

...the world's first mass-market zero-emission car...

Wouldn't that be the Mitsubishi i-MiEV?

kelly

Ann is right.

It's hard to that believe, despite low gas and Bush economic aftermath, actual US EV mass deployment is underway.

If the nation would care as much about it's health, we could actually become auto competitive. Kiefer Sutherland's grandfather knew a government's greatest resource.

http://www.youtube.com/watch?v=C2oUInTUlAM&feature=player_embedded note: now 16% & 50M

SJC

We are about to see if this market segment will fly right in the middle of a big economic recession. It would have been good to start this back in 2001, but some may have though Bush would bring cheap gasoline...just the opposite happened.

Reel$$

So maybe rather than constant hand wringing and catastrophizing - greens will straighten up and say to industry and automakers - you're doing a good job people. Thanks for your leadership and listening to our message.

Flowers attract better than vinegar.

HarveyD

For two-car famillies, the Nissan-Renault Leafs (or MiEV or any similar first generation BEVs) could be ideal.

Price will go down when mass produced. Eventually, BEVs should be cheaper to build, and certainly to run, than equivalent ICE.

USA would need something like the recent French Plan to introduce electrified vehicles throughout the nation starting 2010. Americans should get more for all the $BBB they invested in the Big-3.

ToppaTom

Does this car have a price yet?
Are the batteries leased?

SJC

Two car families are a good group for early adoption. If both cars are used for long distance commuting, probably not. Where one car is used for commuting a long distance and the other a shorter distance, maybe so.

The price is the big deal. You are buying a car with less range that costs more. Many people think that if the range is less, they should cost less. This may be the hurdle to wide spread adoption, public perception.

ToppaTom

Yes. The price is the big deal.

Yes. Many people think that if the range is less, they should cost less.

This is like Trabant rental rates:
Drive a Trabant for 3 days $50
Drive a Trabant for 2 days $70.

Arne

SJC,

I hope you are comparing apples to apples. An EV does not need to have the same range as an ICE car. People are not stupid and know the technology of an EV is completely different and will adapt their expectations accordingly.

To balance the drawbacks, an EV offers some distinct advantages over an ICE car, to name a few:
1. The halo of 21st century technology (never underestimate the power of emotions)
2. Home charging (never visit a gas station again)
3. No emissions (many people are sincerely concerned about the environment)

SJC

Some industry experts have sited the lower range and higher prices as a barrier. Time will tell if this is the case. You can find some that will buy, but you need wide spread adoption do reduce oil imports. 2-3% of vehicles sold being hybrids that get 20-40% better mileage will not reduce oil imports all that much.

Patrick

I'd say price is the only true barrier for initial rollout - and as far as early adopters are concerned it usually isn't a barrier.

Once the "average" consumer is able to get ahold of one (price becomes more reasonable) they will have realized that a sub 150 mile range is not really that bad after all when you can recharge every night. The only people this would not apply to are NOT "average" drivers. Road warriors - sales men - they are extreme outliers.

ToppaTom

Once they become cost competative, the market for EVs will take off.

Do all people only buy vehicles with plenty of space - like Hummers?

With plenty of power - like Porsches?

With good gas miealge like - Priuses?

Of course not. They buy all of these.

The severe low value for the dollar will soon be gone - then, look out.

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