Toyota’s Prius continued its run as the top-selling new car in Japan in September, posting 31,758 units, representing an increase of 341% from September 2008. This marked the Prius’ fifth consecutive month as the number one selling new automobile in Japan, according to data from the Japan Automobile Dealers Association (JADA).
|Monthly Prius sales in Japan. Data: JADA. Click to enlarge.|
Prius accounted for 10.8% of total automobile sales for the month. Although September Prius sales results were sharply higher than August sales of 21,669, its monthly new vehicle market share dropped (from 12.1% in August), due to a 64% increase in total automobile sales from August to September.
For September 2009, Honda’s Fit came in second, with 17,241 units, followed by the Toyota Vitz at 12,731 units. Honda’s Insight hybrid was fifth, with 10,289 units sold.