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Toyota Launches Sales of Prius and Camry Hybrid in South Korea

Toyota Motor has begun sales of Toyota-brand vehicles in South Korea at five new dealerships, including three in Seoul, established by TMC’s local distributor Toyota Motor Korea Co., Ltd. (TMKR).

Now available are the third-generation Prius gasoline-electric hybrid midsize vehicle, the Camry and Camry Hybrid midsize sedans and the RAV4 crossover SUV. TMC has set an initial combined monthly sales target of 500 vehicles and aims to increase that number to 700 vehicles beginning in 2010.

At a press conference today in Seoul, TMC Executive Vice President Yukitoshi Funo said: “The introduction of the Toyota brand into South Korea is aimed to meet the diversifying needs of consumers in this growing market. We intend to make every effort to contribute to South Korean society and earn a loyal following.

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