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Chrysler Portfolio Segment Mix Shifting to Smaller, More Fuel Efficient Vehicles; 25% Improvement in Portfolio Fuel Economy by 2014

Chryslerproduct1
Projected shift in volume and segment mix. Click to enlarge.

Chrysler’s worldwide product plan for 2010-2014 envisions a shift in its portfolio segment mix. Micro through mid-size vehicles will increase from 45% to 58% of volume, while large and full-size segments will decline from 55% to 42% of volume, said Joe Veltri, Vice President - Product Planning, Chrysler Group.

Chrysler estimates that diesel engines will represent 14% of its portfolio in 2014, compared to 9% in 2010. Four-cylinder gasoline engines will increase their share to 38% from 19%, Veltri said.

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Shift in the engine mix. Click to enlarge.

On the other side of the balance, 6-cylinder gasoline engines will drop to a 37% share in the portfolio from 54% in 2010. Eight-cylinder gasoline engines will drop to 11% in 2014 from 18% in 2010.

On the four-cylinder engine side, Chrysler will use both the Fiat 1.4L engine family as well as its world gasoline engine enhanced by Multiair technology. (Earlier post.)

By 2104, about 56% of Chrysler Group’s worldwide car volume will originate on a Fiat platform.

Comments

ejj

I really hope they can succeed but I have my doubts. Detroit is notorious for a mentality that is not "if it ain't broke, don't fix it" but instead "if it isn't broke, fix it until it is".

arnold

So diesels will fix ?,
While I'm at it Fiat have various outstanding (albeit historic) are representations. Thinking the wheel tractors, 123?13/2? rear Wd and the upside down gearbox of the same 1.3 liter Front wheel drive sports from (my 70's era ) sports mid engine classic.

Every Co's fallible l go there.

arnold

let's not go there.

Ken

I think Chrysler is too far gone and the relentless jaws of economics must them into particles.

Fiat shows little or no interest in putting in hard cash. But they can supply technology and hope to draw in government money. Too big to fail?

Fiat has been on a growth binge making alliances and/or buying when they don't have to use their own money. That might work if the world economy turns strongly upward. Otherwise I can't see how they can win.

These announcements themselves don't mean much. Marketing must praise and push what they have no matter how uncompetitive it is.

Ken

I think Chrysler is too far gone and the relentless jaws of economics must them into particles.

Fiat shows little or no interest in putting in hard cash. But they can supply technology and hope to draw in government money. Too big to fail?

Fiat has been on a growth binge making alliances and/or buying when they don't have to use their own money. That might work if the world economy turns strongly upward. Otherwise I can't see how they can win.

These announcements themselves don't mean much. Marketing must praise and push what they have no matter how uncompetitive it is.

wintermane2000

The basic problem with both crysler and gm is they are very dependant on republican car buyers who now wont touch em.

ejj

Uhhh based on who I normally see driving the Chrysler 300, I really don't think they vote republican. Dodge Ram trucks - maybe...but remember a lot of contractors that buy trucks are in also unions. Is GM, which is making most of its money in China and Brazil right now, selling all those cars to republicans in those countries?

HarveyD

Producing more fuel efficient lighter vehicles is a very short term (5 to 10 years) fix.

Latest refusal by Chrysler and Associates to produce electrified vehicles will cost them dearly within 5 to 10 years.

Chapter 7 is around the corner by 2020 unless a change of attitude is implemented soon.

GM, thanks to GM China, GM Brazil and soon GM India and even GM (East) Europe + $$ B from US government may have a better chance to survive as a worldwide producer.

Local (USA + Canada) production may be left to Ford (and foreign manufacturers) in the not too distant future.

Nissan-Renault, BYD, Tata, Toyota, Honda, Hyunday and a few other Chinese manufacturers may produce most of the first generation electrified vehicles. All others will have to catch up to survive.

ToppaTom

“Latest refusal by Chrysler and Associates to produce electrified vehicles will cost them dearly within 5 to 10 years. .. .. Nissan-Renault, BYD, Tata, Toyota, Honda, Hyunday and a few other Chinese manufacturers may produce most of the first generation electrified vehicles. All others will have to catch up to survive.”

This is too much like that tired old myth that companies that do not get into EVs, 5 to 10 years before they catch, on will miss out.

A production EV does not require many years of development – it requires cheap batteries – that’s about it.

It has been 10 years since GM abandoned the EV1, yet some still argue that GM would be ahead now, if it had persevered.
Ridiculous, particularly since the EV1 was less viable than the Insight I, which itself was abandoned - by Honda, by the public and by the readers of this site.

Nissan, BYD, Tata, Hyunday and a few other Chinese manufacturers have “caught up” almost overnight - and they STILL might be TOO EARLY.

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