Chrysler Portfolio Segment Mix Shifting to Smaller, More Fuel Efficient Vehicles; 25% Improvement in Portfolio Fuel Economy by 2014
|Projected shift in volume and segment mix. Click to enlarge.|
Chrysler’s worldwide product plan for 2010-2014 envisions a shift in its portfolio segment mix. Micro through mid-size vehicles will increase from 45% to 58% of volume, while large and full-size segments will decline from 55% to 42% of volume, said Joe Veltri, Vice President - Product Planning, Chrysler Group.
Chrysler estimates that diesel engines will represent 14% of its portfolio in 2014, compared to 9% in 2010. Four-cylinder gasoline engines will increase their share to 38% from 19%, Veltri said.
|Shift in the engine mix. Click to enlarge.|
On the other side of the balance, 6-cylinder gasoline engines will drop to a 37% share in the portfolio from 54% in 2010. Eight-cylinder gasoline engines will drop to 11% in 2014 from 18% in 2010.
On the four-cylinder engine side, Chrysler will use both the Fiat 1.4L engine family as well as its world gasoline engine enhanced by Multiair technology. (Earlier post.)
By 2104, about 56% of Chrysler Group’s worldwide car volume will originate on a Fiat platform.