Edmunds.com, a leading online resource for automotive consumer information, forecasts that in 2010, approximately 11.5 million cars and light trucks will be sold in the United States. The industry is currently tracking to sell approximately 10.3 million cars and light trucks this year.
Edmunds.com analysts also predict that about 3.2% of 2010 sales will be hybrids, about 2.2% will be diesel and less than one percent will be electric. In 2009, hybrid market share will be approximately 2.8%. Edmunds.com anticipates a continued increase at the rate of about half a percentage per year for the foreseeable future.
In 2009, diesel market share will be approximately 2.1% of sales. In the past decade diesel's highest market share, 4.1%, was reached in 2006.
Given historical alternative fuel trends, the “early adopters” will boost electric car market share upon launch, but it will take some time before significant market share builds for the segment.
—Edmunds.com Senior Statistician Zhenwei Zhou, PhD