Motor Authority. During this week’s 2010 Ferrari Formula One presentation, Ferrari CEO Luca di Montezelmo announced that a prototype road-going hybrid Ferrari 599 will be displayed at the Geneva Motor Show in March, and that a hybrid iteration of the 599 coupe is scheduled for production.
Italian auto magazine Quattroruote further reports that the 599 Hybrid will utilize a lithium-ion battery pack powering a rear-mounted electric motor, and that the system will reduce urban cycle fuel consumption by 35%. The current 599 GTB employs a 620 hp (462 kW) engine, returning 8.7 mpg (27 liters per 100km) in city driving.
Ferrari was one of the few automakers to achieve success during last year’s F1 season with a KERS (Kinetic Energy Recovery System), which was cited as a factor in their narrow Formula One win over surprise upstart Force India during the Belgian Grand Prix at Spa-Francochamps in September. Ferrari also holds several patents on all-wheel drive hybrid powertrains.