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Peugeot Launches New Marque Plan with Downsizing, Hybrids and Plug-ins for Two-, Three- and Four-Wheeled Vehicles; Unveils SR1 Hybrid Concept

The new SR1 hybrid concept indicates the Marque’s style direction. Click to enlarge.

Peugeot launched a comprehensive new Marque plan, with the objectives of moving up three places in the world car market by 2015 (it is currently in 10th place); establishing Peugeot as a benchmark for style; and becoming the leader in mobility services.

To achieve its goals, Peugeot is relying on a new products strategy that includes electric propulsion (the i0n i-MiEV-derived electric car) and E-Vivacity scooter from 2010; diesel hybrid in the 3008 from 2011 (earlier post); e-HDi (microhybrid) from 2011 on the entire diesel range; and a plug-in diesel hybrid in 2012. Peugeot said that it is also designing a vehicle which will embody all of the spirit of the BB1 concept car: 2.5m, 4 seats and 100% electric. (Earlier post.)

Peugeot said it will also target new markets. The Marque is investing in the Crossover, SUV, and MPV market by developing a special range of products for international markets. Due to this product offensive, in its core markets and in new markets, Peugeot will launch 14 new models worldwide between 2010 and 2012.

Included in its product strategy are:

  • Cleaner engines. Peugeot continues to improve engine efficiency with a downsizing strategy for its gasoline and HDi FAP diesel engines. The Marque is also developing a new 3-cylinder gasoline engine.

  • 100% Electric vehicles. Peugeot will initially launch the i0n in Europe into the private electric vehicle market from the end of 2010. Offering good response when starting off, excellent acceleration and a top speed of 130 km/h (81 mph), it is designed for the urban and suburban traffic of Europe’s large cities. Its Li-ion batteries give it a range of 130 km. They recharge fully in 6 hours via a household electrical socket or in 30 minutes with a rapid charging terminal.

    Peugeot will also offer a 100% electric light commercial vehicles (LCV) based on the Partner Origin, with a load capacity of 3 m3, from the spring of 2010.

  • Micro-hybrids. The e-HDi system will be widely introduced across the Marque’s models from the end of 2011. This technology reduces both fuel consumption and CO2 emissions by up to 15%.

  • Full Hybrid.The 3008 HYbrid4 will launch in the spring of 2011. Peugeot’s HYbrid4 technology uses a parallel architecture combining a diesel engine, electric motor, 6-speed electronically controlled manual gearbox (MCP) and a stop-start system. The 3008 HYbrid4 offers a reduction of fuel consumption and CO2 emissions on the order of 35%—3.8L/100 km (62 mpg US) and 99g of CO2/km. Peugeot says this will be the first diesel hybrid on the market and will be followed by other Peugeot HYbrid4 models.

  • HYbrid4 Plug-in. In 2012, Peugeot will introduce plug-in HYbrid4 technology for a further reduction in emissions levels: the target is less than 50 g of CO2/km and 2.0 L/100 km (118 mpg US).

This environmental strategy followed by the Marque also applies to its two- and three-wheeled vehicles.

  • Peugeot is proposing a power-assisted bicycle developed in partnership with Ultra Motor. Its electric motor is powered by a removable 36V Li-ion battery offering a range of 70 km.

  • The E-Vivacity, a 100% electric scooter with a power equivalent to that of a 50 cm3 machine features a Li-ion battery can be fully recharged in 4 hours and recharged to 80% capacity in 2 hours, offering a range from 80 to 100 kilometers (50 to 62 miles). The production model will be unveiled to the general public at the end of 2010 and will go on sale in 2011.

  • Peugeot Scooters, which provides a range of mopeds and scooters ranging from 50 to 500 cm3, is presenting two concepts. The HYbrid3 Evolution is a 3-wheel drive hybrid scooter with a naturally-aspirated engine at the rear combined with two electric motors housed in the two front wheels. It offers a CO emissions level of 48 g/km, or zero in electric-only mode.

Peugeot cycles. Peugeot is also back in bicycle market via a an exclusive worldwide partnership with Cycleurope, Europe’s leading bicycle manufacturer. Peugeot is introducing a new range of bicycles comprising four models: a racing bike, an urban cycle, a mountain bike and a hybrid. This range will be available from the spring of 2010 and new models will be added from September 2010.

The SR1 Hybrid Concept

Through the Peugeot SR1, the Marque is revealing the stylistic design trends for its future models. The concept car embodies the new world of Peugeot, reflected by the new Lion badge. The use of HYbrid4 technology allows the Peugeot SR1 to offer 230 kW (313 bhp) with emissions of 119 g/km of CO2 (0 in electric mode), 4 wheel drive and steering.

In the SR1, a 160 kW (218 bhp) 1.6-liter THP gasoline engine in the front is combined with a rear electric motor developing 70 kW (95 bhp). In electric only mode, the car becomes a ZEV (Zero Emission Vehicle), while its combined cycle fuel consumption is 4.9 L/100 km (48 mpg US) or 119 g/km of CO2.

The Peugeot SR1 concept car will be unveiled to the general public at the next Geneva Motor Show, in March.



This seems to be a major all azimuth push towards electrified vehicles by Peugeot-Citröen for 2011/2012. Hope that higher performance, lower cost, batteries will be available by then.

The MR1 is a beautiful up to date design.

Will S

Peugeot engineers had no feet up on desks during this last design cycle. And management saw the handwriting on the wall.

This looks like an excellent product line that will sell well in the $3/gal (and up) future we are facing.

richard schumacher

Toyota's HSD will continue to dominate while internal combustion engines are used in hybrids. Old-style transmissions are too complicated and unreliable.


I'm really glad to see the big companies entering the electric bike market. Here's a link I just found about Sanyo's electric bike:

No comparison to the one I built. I suspect the lack of electric bike standards is part of the problem:

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