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Nissan Sets US MSRP for 2011 LEAF EV at $32,780; As Low as $25,280 with Federal Tax Credit

Nissan North America, Inc. (NNA) set the US MSRP for the 2011 Nissan LEAF electric vehicle, which becomes available for purchase or lease at Nissan dealers in select markets in December and nationwide in 2011, at $32,780. Including the $7,500 federal tax credit for which the Nissan LEAF will be fully eligible, the consumer’s after-tax net value of the vehicle will be $25,280. Nissan will begin taking consumer reservations for the Nissan LEAF April 20.

Additionally, there is an array of state and local incentives that may further defray the costs and increase the benefits of owning and charging a Nissan LEAF—such as a $5,000 statewide tax rebate in California; a $5,000 tax credit in Georgia; a $1,500 tax credit in Oregon; and carpool-lane access in some states, including California.

As a result of aggressive pricing and the availability of the $7,500 federal tax credit whose benefit is immediately included, Nissan will be able to offer a monthly lease payment beginning at $349, not including state or local incentives, which could further reduce the net cost of the Nissan LEAF.

Nissan begins accepting reservations on 20 April first from people who have signed up on, and, after a brief introductory period, to all interested consumers. Consumers will be required to pay a $99 reservation fee, which is fully refundable. Reserving a Nissan LEAF ensures consumers a place in line when Nissan begins taking firm orders in August, as well as access to special, upcoming Nissan LEAF events.

In tandem with the purchase process, Nissan will offer personal charging docks, which operate on a 220-volt supply, as well as their installation. Nissan is providing these home-charging stations, which will be built and installed by AeroVironment, as part of a one-stop-shop process that includes a home assessment. The average cost for the charging dock plus installation will be $2,200. Charging dock and installation are eligible for a 50 percent federal tax credit up to $2,000.

Using current national electricity averages, Nissan LEAF will cost less than $3 to “fill up.” Nissan LEAF also will be the sole vehicle available as part of The EV Project, which is led by EV infrastructure provider eTec, a division of ECOtality, and will provide free home-charging stations and installation for up to 4,700 Nissan LEAF owners in those markets.

Nissan had earlier set the LEAF pricing for Japan at the equivalent of US$40,500. (Earlier post.)



Not a bad price, but I want to see one - but with no extender option and prices dropping by $7,720 a day, I'll wait.


As I had already signed up for buying a Leaf, today I received an e-mail from Nissan as a reminder that next Tuesday 20th, the process will begin. I am noticed that in small print it says:

"When sales commences in December 2010, limited quantities available in select markets/states thru online reservation system. Increased avail. in Spring 2011 with full market rollout thru 2012."

This tells me that the 2010 launch is just a marketing stunt. What do you think?

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