VW Outlines Ambitious Electric and Hybrid Drive Plans; Targeting 3% Electric Vehicle Market Share Within Entire Product Range by 2018
Volkswagen is planning an ambitious electric and hybrid drive vehicle strategy. The company is targeting a test fleet of 500 Golfs with electric drive for 2011. Starting in 2013, the electric E-UP (earlier post) goes into production, followed by the E-Golf and the E-Jetta at the end of the year. In subsequent years, a modular E-traction approach will systematically extend electrification to other model series.
At the Geneva Motor Show beginning this week, Volkswagen is showing the Touareg hybrid. (Earlier post.) The Jetta Hybrid will debut in August 2012, the Passat Hybrid in August 2013 followed two months later by the Golf Hybrid.
Volkswagen anticipates high volume production of Golf and Jetta hybrid and electric vehicle models by 2013, according to Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen AG.
The goal is to become the market leader in E-mobility by the year 2018. We want to attain an electric vehicle market share of three percent within our entire range of products. We will take the hybrid out of its niche status with our high-volume models. In the future, the heart of the brand will also beat with electricity.—Prof. Dr. Winterkorn
The electric car is already technically capable of short ranges of up to 150 kilometers (93 miles), Volkswagen notes, and so, its various brands will be conducting field studies in key strategic markets of Europe, North America and China in upcoming months. An important intermediate step is Group-wide implementation of hybrid technology in production vehicles.
This technological competence will be advanced in Volkswagen’s modular strategy of flexibly integrating hybrid and E-drives over a wide variety of vehicle platforms in all of the Group brands. We will continue to systematically exploit the potential of internal combustion engines with the goal of significantly reducing fuel consumption and emissions. So over the mid-term, vehicles with electric drives and those with internal combustion engines will co-exist.—Dr. Karl-Thomas Neumann, Group Chief Officer for Electric Traction