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Ford Increasing Investment in Brazil, Launching New Global EcoSport Small SUV

Ford plans to further expand its Brazilian investments, increasing funding for Ford Brazil from R$4 billion (US$2.2 billion) to R$4.5 billion (US$2.4 billion) from 2011 to 2015.

The investment marks the largest single amount Ford has invested in its Brazilian operations during a five-year window in its 90-year history in the country. This increased amount also takes Ford’s investment in South America to US$3 billion through 2015.

The focal point of Ford’s latest investment in Brazil is the development of a new global vehicle. Entirely developed in the Engineering Center of Camaçari, in the northeast of the country, the new Ford EcoSport small SUV will be produced locally for both Brazilian and export markets. Plus, for the first time in Ford Brazil’s history, this Brazilian-engineered vehicle will be produced in other countries around the world.

The EcoSport will be developed from a B-sized platform engineered in Europe. By 2014, this vehicle platform will deliver up to 1.6 million global vehicles annually, including up to five separate vehicle lines and eight top hats.


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