The top two vendors of hybrids in the US, Toyota and Ford, each reported strong gains in hybrid sales in March 2010 year-on-year. Toyota saw its overall hybrid sales grow 21.6% by volume (not day sales rate) to 16,714 units. Ford reported hybrid sales of 3,050 units, up 69.3% from March 2009. Honda, however, reported a decrease in hybrid sales of 22.2% year-on-year to 2,231 units.
Overall, Toyota reported an increase in total light duty vehicle sales of 40.7% on a volume basis; Ford saw its sales jump 42.7%; and Honda reported an increase of 22.5%. According to Autodata, total light-duty vehicle sales in the US grew 24.3% year-on-year in March 2010 to 1,066,205 units.
Toyota remains the leading seller of hybrids in the US, lead by the Prius, the sales of which jumped up 32.1% in March to 11,786 units. Sales of the Camry Hybrid were down 39.4% to 1,549 units, while sales of the Highlander Hybrid were down 42.7% to 594 units.
The Lexus RX hybrid saw a 7.4% growth to 1,251 units, while the GS hybrid dropped 26.2% to 31 units and the LS 600h dropped 64% to 9 units. The new dedicated Lexus HS 250 hybrid sold 1,494 units.
Ford posted 1,266 units of the Escape and Mariner crossover hybrids, down 6.3% year-on-year. Sales of the Fusion and Milan sedan hybrids were up 295.6% to 1,784 units; the two went on sale in March 2009.
Sales of the Honda Civic Hybrid dropped 79.8% in March to 579 units. However, sales of the Honda Insight climbed 190.3% to 1,652 units.
GM, Nissan, Mercedes-Benz and BMW have not yet provided breakouts of hybrid sales in their portfolios.