Nissan North America, Inc. (NNA) will begin taking reservations for the Nissan LEAF zero-emission, all-electric vehicle on 20 April 20. The $99, full-refundable reservation process is a first step in securing a place on the list to purchase or lease a Nissan LEAF. The Nissan LEAF begins rolling out to select markets in December, and will be widely available in 2011.
|“Early interest in the Nissan LEAF has been highly encouraging.”|
|—Brian Carolin, senior vice president, sales & marketing, NNA|
In the United States, more than 115,000 people have formalized their interest in driving a Nissan LEAF by signing up for more information on NissanUSA.com. These registrants will be given priority in the reservation process. Consumers must be registered on NissanUSA.com by the end of today in order to be eligible for the early reservation process. Reservations will open to the general public on 15 May.
Priority reservation instructions will be sent to early registrants by email between 1-6 pm EDT on April 20. The email will include an exclusive link enabling each person to start the reservation process. Through the link, the customer will create an account, configure his or her vehicle, and answer questions to complete a driving profile. After placing a reservation, a customer will be able to indicate a preferred dealer.
Reservations are limited to one per household.
20 April also marks the date for the debut of a new website on NissanUSA.com to support the launch of the Nissan LEAF. The website will continue to serve as a resource about the most up-to-date information for the Nissan LEAF, including upcoming special events.
Including the $7,500 federal tax credit for which the Nissan LEAF will be fully eligible, the consumer’s after-tax net value of the vehicle will be $25,280. The Manufacturer’s Suggested Retail Price (MSRP) for the 2011 all-electric, zero-emission Nissan LEAF is $32,780. Additionally, there is an array of state and local incentives that may further defray the costs, and increase the benefits, for owning and charging a Nissan LEAF. For example, a $5,000 statewide tax rebate is offered in California; a $5,000 tax credit in Georgia; a $1,500 tax credit in Oregon; and carpool-lane access in some states, including California. The lease price for the Nissan LEAF begins at $349 per month.