Pre-order of Nissan LEAF in Japan Reaches 3,754 Units in 3 Weeks; 64% from Individuals, Skewing to Older Buyers
22 April 2010
Pre-orders of Nissan LEAF in Japan reached 3,754 units in the three weeks after launching the pre-order process on 1 April. This exceeds half of its sales target for FY2010, which is 6,000 units.
Individual account for 64% of the pre-orders, Nissan said, while fleet orders represent 36%.
Of the individuals, older consumers (age 50 and higher) account for 61% of the orders, with those older than 60 accounting for 35%. Individuals in their 40s represent 24% of the orders; individuals in their 30s, 13%; and those in their 20s, 2%.
People over 50 will be the majority in many industrial countries soon.
It seems that wisdom comes with age.
Posted by: HarveyD | 22 April 2010 at 02:25 PM
Actually, Harvey, I think it's money.
Posted by: Peter9909 | 22 April 2010 at 07:24 PM
Also owning rather than renting, and having commutes which don't include lots of kid-related errands.
Posted by: Engineer-Poet | 24 April 2010 at 07:15 AM
Peter:
If your assumption is correct, the Leaf could be a top seller in our area because elders have more money (and wisdom) and clean electricity is cheap and plenty. Our cold winters may be a problem.
Posted by: HarveyD | 24 April 2010 at 10:49 AM