Pre-order of Nissan LEAF in Japan Reaches 3,754 Units in 3 Weeks; 64% from Individuals, Skewing to Older Buyers
Pre-orders of Nissan LEAF in Japan reached 3,754 units in the three weeks after launching the pre-order process on 1 April. This exceeds half of its sales target for FY2010, which is 6,000 units.
Individual account for 64% of the pre-orders, Nissan said, while fleet orders represent 36%.
Of the individuals, older consumers (age 50 and higher) account for 61% of the orders, with those older than 60 accounting for 35%. Individuals in their 40s represent 24% of the orders; individuals in their 30s, 13%; and those in their 20s, 2%.