American Express Offering Cardholders Chance to Buy Fusion Hybrid for Half Price
18 May 2010
American Express’ online marketplace Daily Wish will offer the 2010 Ford Fusion Hybrid for half price ($14,337, regularly $28,675) on 20 May.
Daily Wish is dedicated to providing American Express Cardmembers with exclusive access to coveted products and experiences year-round. This summer, we want to help travelers hit the road with everything they need for an unforgettable family vacation, including a brand new Ford Fusion Hybrid for half-price.
—Cristina Scardino, vice president of US network marketing for American Express Merchant Services
All Daily Wish sales are conducted for a limited time, with a limited quantity available on a first-come, first-served basis.
Excellent marketing move to promote one of the best fuel economy Ford product. Wonder when Toyota (and other HEV producers) will do as much?
A GM Malibu HEV, whenever it comes out, could be a good contender.
Posted by: HarveyD | 18 May 2010 at 10:34 AM
I dual mode Malibu would be good. The BAS was not that effective and they discontinued it this year because they could not get reliable battery packs from Cobasys. (The spin off that Chevron created after Texaco bought NiMH rights from GM)
Posted by: SJC | 18 May 2010 at 09:47 PM
Innovative sell tactic. Good for both Ford and AExpress - half off price is damned good.
Posted by: sulleny | 18 May 2010 at 11:18 PM
Limited number!!
We need a plug in hybrid from TATA. ..HG..
Posted by: Henry Gibson | 19 May 2010 at 01:27 AM
In a way, it might test the market for price sensitivity. Is the market on the high end with price premiums or at the low end with volume? As long as batteries are a major part of the cost structure per unit, they may need to have the price premium.
Posted by: SJC | 19 May 2010 at 08:32 AM