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Toshiba to Supply Electric Drive Motors to Ford Staring in 2012; Expanding Manufacturing Capacity in US

Ford Motor Company has awarded Toshiba a major contract to supply electric drive motors for hybrid and plug-in hybrid vehicles. Toshiba Corporation will expand manufacturing capacity at its plant in Houston, Texas for production of the high-performance drive motors for HEV, PHEV and EV applications.

The production will be Toshiba’s first overseas manufacturing base for automotive propulsion motors, which are currently produced in Mie Prefecture, Japan.

Toshiba International Corporation (TIC), a Houston-based Toshiba Group company, manufactures and markets motors and industrial equipment, and is the base for this expansion program. TIC currently produces a wide range of low- and medium-voltage motors for numerous industries and applications.

TIC’s low-voltage motors products range from 1/2 to 800 hp and 230 to 575 V, and medium-voltage motors range from 200 to 50,000 hp and 2,300 to 13,800 V

Toshiba will begin construction for the expanded capacity in January 2011 in Houston, Texas, on the site of Toshiba International Corporation. Production of the automotive motors would begin in 2012.

As the automotive industry moves toward a new generation of more environmentally friendly vehicles including hybrids, plug-in hybrids and battery electric vehicles, Toshiba is promoting advances in essential automotive technologies, from dedicated on-board control systems to batteries and Intelligent Traffic Systems. The company’s development of key components for HEVs, PHEVs and EVs, including inverters and drive motors, is an essential part of Toshiba’s strategy in growing this business.

Toshiba estimates that the global market for motors for such vehicles, including hybrids, plug-in hybrids and battery electric vehicles, will grow from ¥50 billion in fiscal year 2009 to ¥1 trillion in fiscal year 2020.

The Houston location will allow Toshiba to increase its marketing of automotive systems and components in the United States, establish closer contact and collaboration with automobile manufacturers, and allow auto companies to increase local procurement of key components.

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Comments

Dave R

Good to see more manufacturing for EVs planned for the US. I just wish Ford's EVs were ready for production now, instead of 2012.

Nissan Leaf and Chevy Volt will have a big head-start on the competition later this year if their product launches go well.

SJC

"grow from ¥50 billion in fiscal year 2009 to ¥1 trillion in fiscal year 2020."

That is quite a growth rate, it should attract lots of suppliers to the market and create some good business. If the world is not making HEV/PHEV/EVs then there is a limited market for these motors...one thing leads to another.

HarveyD

Most e-motors manufacturers will be very busy soon. Toshiba's vast experience it that field will help. Why in Texas instead of Mich or Illinois where the market will be?

SJC

"Toshiba International Corporation (TIC), a Houston-based Toshiba Group company, manufactures and markets motors and industrial equipment, and is the base for this expansion program."

I would guess that Toshiba was based here for their laptop support when they were leaders in the field. One thing leads to another.

sulleny

More of these automotive/electronics partnerships will arrive as electrification becomes one of the largest growth industries on the planet. EVs are pushing the two sectors together into a hybrid business model that utilizes the strengths of both consumer electronics and automotive manufacturers.

After all, plugging in your EV is little different than plugging in your iPhone overnight. And Texans love to be in the big-anything business.

TM

The term, "American car manufacturer" seems to mean only that the company's headquarters are in America.
Dumb union leadership and dumb company leadership is a bad recipe.

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