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GM Extends EV Development with S. Korean Demo Fleet of Battery-Electric Chevrolet Cruzes; LG Chem Batteries, LG Electronics Propulsion Systems

Cruze BEV on the road. Click to enlarge.

General Motors announced a demonstration project (earlier post) to explore market needs and customer acceptance of battery electric vehicles in Korea. The project involves a fleet of electric vehicles based on the Chevrolet Cruze.

The Cruze EV is equipped with a 31 kWh battery that generates maximum power of 150 kW. The demonstration fleet will be monitored closely to determine the amount of real-world range achievable by a vehicle of its size. On specific test schedules conducted by LG Chem, the demonstration vehicles may achieve a range of up to 160 km (100 miles). The vehicles can go from 0 to 100 km/h in 8.2 seconds with a maximum speed of 165 km/h (102.5 mph).

On a standard household 220-volt outlet, the Cruze EV can be fully recharged in 8 to 10 hours. Part of the demonstration fleet’s task is to test a “quick charge” application that could reduce the charge time significantly.

The result of shared development with GM Daewoo, LG Chem and LG Electronics, the electric Cruzes will be part of a demo fleet that will operate in South Korea’s capital, Seoul.

The project is aimed at benefiting GM’s core vehicle electrification competencies, which include batteries, electric motors, power controls and charging. It will provide real-world data on customer acceptance of battery electric vehicles, studying driving patterns and charging behavior while sharing costs and resources. This is a key initiative in GM’s global battery and electric vehicle development strategy.

The demo project is expected to launch by the end of October. GM demonstration fleets with other partners are also being launched in other urban markets later this year.

The Cruze EV demo fleet will be powered by batteries from LG Chem and propulsion systems (motor/inverter) from LG Electronics. GM’s EV demo fleet in South Korea will consist of Chevrolet Cruzes and GM Daewoo Lacetti Premieres. GM currently markets the vehicle under the local brand in South Korea.

Although there is much more work to be done, our ability to develop this vehicle in less than a year offers a peek at the very promising plans we have for our customers in Korea and around the world.

—Mike Arcamone, GM Daewoo President and CEO

The Cruze EV’s battery pack is mounted on the underbody. This gives the Cruze EV the same trunk space as conventional vehicles with gasoline engines.

Expanding the domestic electric vehicle market carries significant meaning for collaboration between GM Daewoo and LG Chem. Over the past two years, we have forged a strong partnership with GM, and now we look forward to doing the same with GM Daewoo in our home country.

—Peter Bahnsuk Kim, Vice Chairman and CEO of LG Chem

Since 2008, GM has been working with LG Chem, which is the exclusive supplier of battery cells for the Chevrolet Volt electric vehicle with extended range. The Volt enters the US market later this year. The development of the Chevrolet Cruze EV demo fleet will expand this collaboration.




I hardly believe continuous genset 35 KW(el) need for propulsion at extreme conditions. It means that Volt 8,8 kWh battery shall be depleted during 12 minutes and max. electrical range would be 20 miles at 100 mph and conditioner on. At no circumstances it happened yet and nobody told me about that. Soon you will be able to make real test.


Just an example, but a Camaro costs about $23,000 to buy and costs over $40,000 total cost of ownership over 5 years, the biggest cost items being depreciation and fuel.



Fuel Cost




Fees, Taxes


Opportunity Cost


The point is that few people really look at all these costs, they want a car so they buy a car.


perhaps over the 100million that ai_vin was speaking of.
Actually Dave, you're quoting Henrik, not me.

Roger Pham

Thanks, Henrik and SJC, for the cost breakdown of BEV and ICEV.

It seems that BEV right now is cost-competitive with a comparable typical non-hybrid ICEV. Perhaps this is one of the best-kept secret away from the public.
A household having 2 or more vehicles can do very well owning one BEV for local daily driving. With BEV's, there will be no oil change, nor other "engine-related" maintenance item that must be done every 5000 miles or so.

I hate doing oil change and other engine maintenance and repairs, but have no choice, since I just can't trust a local shop nor the dealer to do a good job. In the past, I've had one problem after another after taken the cars to the local shops...but, eversince I started to change parts myself, far fewer breakdowns...
With BEV's, hooray...finally, can keep the grease out of my fingers...
A typical housewife and less-mechanically-inclined people should be reminded of this also!!!


EVs have lower energy costs but higher battery costs. It remains to be seen just how long batteries last under very deep charge and discharge cycles.

EVs could be seen by some as just large golf carts. They can not take them on trips, so they are not really cars. We are about to see how the public perceives them, stay tuned.

Roger Pham

The cost of batteries can only go down, whereas the cost of petroleum will likely go up, like you've predicted. Economically, BEV already is appealing as a second household car for local commutes, especially for those who are mechano-phobia (fearful of mechanics). BEV's will become more and more appealing with more competitve pricing from increasing mass production and with partial recuperation of battery's cost from utilities' demand for used BEV's batteries.

For trips, one can use a family's ICEV, or borrow, or rent one...It's that simple.
With enough BEV ownerships, a club can be formed whereby many single-car households can jointly own a low-cost ICEV for occasional out-of-town trips, or for extensive local driving exceeding the range of the BEV. Malls and businesses will eventually have lots with charging receptacles for BEV's so that one can extend daily driving distances beyond the typical 100-mile range of most BEV's.

The Nissan Leaf appears to be quite a promising family BEV with full seating for 5 and a full trunk space...whereas the Volt only seats 4, and the Camry hybrid and Fusion hybrid do not have a full trunk space.
I predict higher sale potentials for the Leaf and the BEV Cruze over that of the Volt.


84 highly detailed images of the LEAF here, there is a little hatch on the rear floor that looks very interesting. Check out the cargo space.



We will see how fast battery costs come down. Making predictions is just hot air. Solar panels were suppose to come down in price dramatically in the next few years for the last 20 years. Fusion is just 5 years away for the last 50 years. Predictions are seldom worth the paper that they are printed on. No one ever goes back with a score card to grade the credibility of any individual offering free advice. It is usually worth the price of

Roger Pham

Obama was elected (over Hilary Clinton) largely based on his strong opposition to the Iraq war, that everyone else voted for, including Hilary. The people who repeatedly made the right predictions will gain credibility and status in their profession, and, will also make a lot of money from making the right investments and management decisions. That's why specialists and experts make a lot of money.

We need more leaders who have good track records of making the right predictions. It is called Good Judgment!

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