Donlen, Environmental Defense Fund and GreenDriver Target 20% GHG Reduction from Commercial Fleets
22 September 2010
Donlen, Environmental Defense Fund (EDF) and GreenDriver are collaborating on a multi-year Clinton Global Initiative (CGI) Commitment to Action titled, “Commercial Fleet 20% GHG Emissions Reduction.” This commitment indicates a significant pledge by all three organizations to work together to transform the environmental impact of the fleet industry.
Donlen, North America's fastest growing and most innovative fleet leasing and management company, will work with clients and other companies to baseline fleet emissions and create actionable emissions reductions plans to increase fuel efficiency, reduce miles traveled, utilize low-carbon fuels, and deploy technologically advanced vehicles. As a result, companies will reduce fuel expenditures, petroleum consumption, and global warming emissions.
EDF will assist Donlen by validating its data collection process, reduction strategies and methodology. Donlen will also utilize GreenDriver online training and behavior management programs to help commercial and government fleets reduce their CO2 emissions and fuel costs by focusing on the greatest variable in a vehicle’s fuel efficiency: the driver.
Donlen, EDF, and GreenDriver invite and encourage their clients, large commercial fleets, and other fleet management companies, suppliers, and vendors to join in this effort. There are nearly three million vehicles in US corporate fleets; industry-wide participation in this effort could eliminate more than 10 million metric tons of greenhouse gas emissions.
The Commercial Fleet 20% GHG Emissions Reduction Commitment to Action was officially announced at the 2010 CGI Annual Meeting in New York City at the Environment and Energy keynote session by Master of Ceremony José María Figueres, Former President of the Republic of Costa Rica.
CGI commitments are designed to promote global corporate citizenship through the development of business practices that encourage sustainability, foster education, improve health, and stimulate global economies. These commitments create innovative partnerships between corporations and nonprofits to accomplish their goals through new, specific, and measurable business strategies.
Again folks. Adjusting the message from GHG & CO2 to the far more successful "reduction in energy use" or "sustainability increase" will attract A LOT more people. Why fight the vast public rejection of the AGW campaign, when a simple adjustment of message would be embraced by the business community?
From the CGI directive...
"CGI commitments are designed to promote global corporate citizenship through the development of business practices that encourage sustainability, foster education, improve health, and stimulate global economies."
There IS a directive to encourage sustainability. There is no mention of GHG/CO2 etc. Following the directive seems good practice.
Posted by: Reel$$ | 22 September 2010 at 10:43 AM