Honda introduced a prototype of Honda BRIO, the new small-sized vehicle developed for Asian markets and scheduled to be introduced in Thailand and India in 2011, at the 27th Thailand International Motor Expo.
|The BRIO prototype. (Based on Thai spec.) Click to enlarge.|
For the mass-production model, which will be an entry-level car, for which demand is increasing in newly emerging nations, Honda will develop unique versions for Thailand and India to reflect different customer needs in those markets. Moreover, with this vehicle, Honda will leverage the resources Honda has cultivated through its motorcycle business and utilize local sourcing of parts and materials such as sheet steel.
For the Thai model that is scheduled to be introduced in March 2011, the fuel economy of more than 5 liters/100 km (47 mpg US) (ECE R101 mode) will be targeted so that the vehicle will qualify as an eco-car by the Thai government, and a starting price of approximately 400,000 baht (US$13,250) will be targeted as well. For the Indian model that is scheduled to be introduced within 2011, local customer needs for a small car will be reflected and local content will be increased to create a model that achieves a good balance between vehicle performance and price.