Guangqi Honda unveils new compact sedan at the 2010 China (Guangzhou) International Automobile Exhibition
Guangqi Honda Automobile Co., Ltd., an automobile production and sales joint venture of Honda in China, announced the new S1 compact sedan model of its original automobile brand, “Li Nian” (English brand name: Everus) at its press conference at the 2010 China (Guangzhou) International Automobile Exhibition.
|The Li Nian S1. Click to enlarge.|
The Li Nian S1 is based on one of Honda’s small car platforms and offers 1.3-liter and 1.5-liter engines. Targeting the younger generation in China, Li Nian S1 will be available in the market from the spring of 2011 through the current Guangqi Honda sales channel.
Li Nian (Everus) is Guangqi Honda’s original automobile brand with Guangqi Honda fully handling each step including design, production and sales with the goal of targeting the younger generation and entry level car customers. By introducing the Li Nian (Everus) brand, Honda plans to further expand its line-ups in China while continuously enhancing the quality of the brand to meet the diversifying needs of customers in the expanding China market.