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Hyundai will premier i40 European Flagship at 2011 Geneva Show; Blue Drive technologies

Hyundai Motor Co. will name its new D-segment car for Europe the i40. Set to make its world premiere at the 2011 Geneva Motor Show in March, the new i40 aims to further shift European consumer perception of Hyundai to a more aspirational position.

The new i40 will be launched in wagon form, with a sedan version following later in the year.

Designed at Hyundai’s European R&D facilities in Rüsselsheim, Germany, the new i40 is the company’s first D-segment model to be specifically developed for the European market. The car will progress the ’fluidic sculpture’ design language, featuring the company’s signature hexagonal front grille and rakish lines which give the i40 a dynamic, sporty appearance by connecting the front, side and rear profiles.

The new i40 will also become Hyundai’s most innovative model on sale in Europe, including the latest environmental technologies developed under the company’s Blue Drive program (earlier post), and a powertrain line-up which offers best-in-class performance and fuel economy, and very low CO2 emissions, according to the company.

More details on i40 will be available nearer the time of its motor show world premiere in Geneva in March 2011.



Hyundai is going ahead faster than our Big Three and may gain more and more market shares in the next few years.

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