Mitsubishi Motors to Premiere Concept Global Small car at Geneva show
18 January 2011
Mitsubishi Motors Corporation (MMC) will give the global premiere of its fuel-efficient Mitsubishi Concept Global Small (show model) vehicle at the 81st Geneva International Motor Show (1-13 March at the Geneva Palexpo exhibition and conference complex.
The Concept Global Small achieves CO2 emissions in the mid-90g/km range due to:
- An idling stop mechanism;
- A 1.0 – 1.2L class compact engine equipped with a regenerative braking system;
- Weight trimming to the most complex parts;
- Reduced running resistance in the engine, new-generation CVT, brakes, and tires; and
- A body shape that greatly reduces aerodynamic resistance.
The Concept Global Small is the concept model of the compact passenger vehicle that is planned for production in March of 2012 at the MMC’s new third factory in Thailand.
The features of the Concept Global Small include good maneuverability and easy operation, an inherent of a compact car, accomplished in a package that can comfortably seat five adults.
As much as manufacturers want to build a "global" auto for masses of people the world over - people will not flock to them. Unless they have no choice. Why? Because human beings like to individuate.
Look at the proliferation of tattooing and piercings these days. Think the brain changes when it comes to selecting a vehicle? It does not. People innately elect to individuate because that makes life FUN! And why live without FUN?
Posted by: Reel$$ | 18 January 2011 at 01:53 PM
Reel$$...resistance to change and follow the leader or the neighbor is very human. Wonder which one is strongest? Follow your neighbor is very strong for kids, immature people and 50+ years old teenagers. Resistance to changes is mostly found in others.
Whenever you want to introduce something new or different you have to work on both groups. The first group is easier to sway and repeated TV Ads do it fast enough. The second group is the problem because those have fixed acquired ways and believe they are the righteous. De-programming them is not easy but it is possible.
We are not as individuated as we think. The mind is something that can be altered. We can go from Bigger is Better to Smaller is Best.
Posted by: HarveyD | 18 January 2011 at 02:33 PM
The question is - what business is it of yours what another person chooses - if that choice is harmless? Why must one man or group impose their desires on another? Why should one person judge another?
No. We do not believe in the old idea that size matters. It does not. It only matters to those who wish the world would conform to their standards. Human nature naturally elects to express individuality through choice and creative action.
As for cars... In the 30s Hitler tried to force the German people to buy one model car - the Volkswagon bug. And they did as long as fascism was in power. But when fascism was overthrown and democracy restored - hundreds of new styles and designs sprang into being from a healthy, innovative industry.
Fascism is unacceptable to human nature. And wherever it rises and infects community - it will be resisted and defeated.
Posted by: Reel$$ | 18 January 2011 at 09:03 PM
Posted by: Engineer-Poet | 19 January 2011 at 07:19 AM
@Reel$$:
"...if that choice is harmless..." Ah, there's the rub!
We all share this planet, and some individual choices affect the global community much more than other choices. How much oil I choose to consume, based on my lifestyle (cars chosen, size of house and the means to heat it, food I eat) have impacts across the globe.
I for one am looking for ways to reduce my carbon footprint--look at more fuel-efficient cars for next purchase, find ways to drive less (more bicycling), solar power and heat for the house when we can afford it, eat more locally-grown food, etc. Compared to the world average, my family's energy consumption is extravagant, although we are energy misers compared to many of our neighbors. I don't plan to reduce our 'standard of living', just make it greener.
Posted by: Nick Lyons | 19 January 2011 at 11:55 AM
Smokers, heavy drinkers, hard drug users, 4+ ton 4 x 4 drivers, high speed drivers, red lights runners, machine guns swingers, bank robbers, children abusers, and other non-conformists always maintain that it is their constitutional rights to abuse others.
Living in a free society is not that at all.
What you have described is anarchy.
Posted by: HarveyD | 19 January 2011 at 04:31 PM
@EP... "This is in addition to costs in road safety from too-big vehicles which block sight lines and make it harder for other drivers to know what's going on."
Tell this to the trucking industry. Someone has to move product from central points to the periphery... economically.
@Nick... I support your goals 100 percent. Keep in mind that the enormous aging and elderly population cannot be expected to take the steps you choose to. It is your choice supported by a non-judgmental community to bike, eat local, and go solar.
@HarveyD... what part of "if that choice is harmless" do you not comprehend?? And name me one bank robber, or child abuser that seriously maintains it's a "Constitutional right" to abuse others.
What I describe is non-judgmental living that has been taught and practiced for ages.
Posted by: Reel$$ | 19 January 2011 at 07:00 PM
Posted by: Engineer-Poet | 20 January 2011 at 06:20 AM
Golly EP, can you not tell the difference between the behaviors of people and those of machinery? Or tangible matter?
Clearly some lifestyle choices result in a cost to the community: high fat, carbo diets, smoking and lack of exercise among them. As more germane information is made available, behavior changes. But condemnation does nothing to hasten those changes. Anymore than witch burning did.
Once YOU are perfect EP, go ahead and throw your stones.
Posted by: Reel$$ | 21 January 2011 at 08:15 AM
I already drive a vehicle which doesn't block sight lines and gets much better than the US fleet average. I don't burn any fuels which contribute to topsoil erosion or the Gulf dead zone. Let's see you do some catching up.
Posted by: Engineer-Poet | 21 January 2011 at 12:22 PM