Toyota US sales dip in December, flat for 2010; Prius represented 8% of all Toyota vehicles sold in US in 2010
Toyota Motor Sales (TMS) reported a decrease in December sales year-on-year on a raw volume basis of 5.5%. For the full year, TMS reported annual sales of 1,763,595 vehicles, essentially flat (down 0.4%) from the same period in 2009 on an unadjusted raw volume basis. 2010 TMS passenger car sales were down 9% to 1,009,385 units, while TMS light truck sales rose 14.1% to 754,210 units.
TMS hybrid sales in December rose 14.2% by volume to 20,522 vehicles, up from 17,964 units in December 2009. TMS 2010 full year hybrid sales dropped 3.3% by volume to 189,147 units (from 195,545 in 2009).
The Prius mid-size gas-electric hybrid posted best-ever December sales of 15,253 units, up 33% by volume over December 2009. Prius logged 140,928 units sold for the full year, up 0.9% from 139,682 units in 2009.
Prius thus represented 75% of all TMS hybrids sold for the year; 8% of all TMS vehicles sold in the US during the year; and 14% of all TMS passenger cars sold in 2010.
In an analysts’s call, Bob Carter, Toyota’s group vice president for US sales, said that the company expected the Prius family to become its top-selling US vehicle line by the end of the decade.
Toyota will stage the world premiere of the Prius family of vehicles at a press conference at the 2011 North American International Auto Show in Detroit.
In addition to the current third-generation Prius and Prius Plug-in vehicle (PHV), the first all-new addition to the Prius Family will debut along with a Prius concept vehicle.