Detroit News. Chrysler Group LLC plans to introduce the Fiat Ducato and Doblo under the Ram brand as MY2013 entrants in the commercial van sector, according to Fred Diaz, Ram president.
Diaz said he doesn’t know which of the two Fiat vans will be launched first. Chrysler is working on modifications necessary to meet North American consumer needs and regulatory requirements. The vehicles will be imported, but Chrysler will look at assembly here if demand grows enough to make a business case.
Diaz said no decision has been made on whether the names will change for sale under the Ram brand.
More than 95% of the commercial van segment is held by Ford and GM. When Chrysler was part of DaimlerChrysler, it sold the Mercedes-Benz Sprinter van as a Dodge; the split left a gap in the Chrysler lineup.