The text of the Toyota Global Vision reads: “Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way.” As part of the vision, interim initiatives for 2015 include:

• Greatly improve the design and feel of Toyota models and make way for the leading role of localization in vehicle production.
• Expand Toyota’s line of hybrid models, launching about 10 more by 2015, and continue to develop a full range of plug-in hybrid vehicles, pure electric vehicles and fuel cell vehicles.
• Continue to pursue further gains in fuel economy in conventional gasoline engines.
• Focus in the years to 2015 on models for minimizing environmental impact and on models optimized for needs in emerging markets.
• Introduce environmental-friendly vehicles globally; in emerging markets strengthen local production, including that of IMV (Innovative International Multipurpose Vehicle) and newly developed subcompact models.