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Toyota planning about 10 more hybrid models by 2015, continued work on PHEVs, EVs and FCEVs

Toyota Motor Corporation (TMC) unveiled its “Toyota Global Vision” corporate outline for the future, intended to give direction to Toyota employees around the world and convey such direction to customers and to the public at large. The team compiling the Toyota Global Vision was headed by TMC President Akio Toyoda.

The text of the Toyota Global Vision reads: “Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way.” As part of the vision, interim initiatives for 2015 include:

  • Greatly improve the design and feel of Toyota models and make way for the leading role of localization in vehicle production.
  • Expand Toyota’s line of hybrid models, launching about 10 more by 2015, and continue to develop a full range of plug-in hybrid vehicles, pure electric vehicles and fuel cell vehicles.
  • Continue to pursue further gains in fuel economy in conventional gasoline engines.
  • Focus in the years to 2015 on models for minimizing environmental impact and on models optimized for needs in emerging markets.
  • Introduce environmental-friendly vehicles globally; in emerging markets strengthen local production, including that of IMV (Innovative International Multipurpose Vehicle) and newly developed subcompact models.



Go scare um $41,000 Volt and teen per gallon SUV lineup.


My wife would certainly agree with all those statements. Her second (made ion Japan) Camry is 12 years old, spotless original paint and in A-1 condition after 165,000+ Km. She used her previous (made in Japan) Camry for 14 1/2 years before she gave it to her son who used it for another 3+ years.

I'll follow in her footsteps soon with a Prius IV or V.

HEVs may be around for 10/15 years. Buying a high quality unit is a must if you want to have trouble free driving for 12 to 15 years.


Years ago they said that they would have a hybrid in every model lineup, I guess that schedule has been extended.

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