Shanghai GM announced that sales of Buick products have surpassed 3 million units since the joint venture began offering its original vehicle brand in 1999. Buick has become one of China’s fastest-growing passenger car brands. With Shanghai GM’s rollout of its new Buick brand strategy in 2008, sales have increased by more than 100,000 units annually.
Shanghai GM has introduced the Buick Intelligent Performance (BIP) system, which merges European-style suspensions and powertrains with American vehicle communication systems. It is enabling Shanghai GM’s Buick portfolio to fully meet the demands of Chinese consumers for products that can handle varying road and weather conditions, lower fuel consumption and emissions, and provide improved performance.
Shanghai GM’s design partnership with GM’s Pan Asia Technical Automotive Center (PATAC) joint venture in Shanghai has resulted in the development of a series of new and upgraded Buick models including the Excelle GT and XT passenger cars and all-new GL8 luxury MPV.
At Auto Shanghai 2011, Shanghai OnStar announced the introduction of a mobile app that will enable Buick owners who subscribe to activate all of the functions on a traditional vehicle key fob—remote start, horn and lights, and door lock/unlock—securely from their smart phones.
Shanghai GM is a joint venture between GM and Shanghai Automotive Industry Corp. Group (SAIC). In 2010, Shanghai GM became China’s first passenger car maker to sell 1 million vehicles in a single year. It ended the year with domestic sales of 1,033,307 vehicles.