More than 40% of consumers view fuel economy as “extremely important” when considering a new vehicle purchase today, up 13.5% from a decade ago, according to a 2011 Maritz Research study.
Thirty-seven percent of consumers say fuel economy will have the “greatest impact” on their next vehicle purchase. Forty-six percent of younger buyers (Millenials) say fuel economy is “extremely important” in the new vehicle purchase decision—the greatest percentage among all age groups. Also, 41% say fuel economy will be the top factor in their next vehicle purchase.
The annual New Vehicle Customer Study has been conducted since the 1970s by Maritz Research, reaching approximately 200,000 consumers a year. The latest study, conducted in the first quarter, also found:
Fuel economy as a purchase reason for B-cars became the top consideration in 2011 (21’percent), up from fourth in 2001 (14’).
Fuel economy as a purchase reason for C-cars nearly tripled in importance from 2001 (7%) to 2011 (19%), going from fifth to first.
After ranking 16th in 2001, fuel economy was listed in the top five most important purchase reasons for small utility vehicles in 2011.
Fuel economy was listed in the top 10 most important purchase reasons for sports car buyers for the first time in 2011.
Fuel economy as a top purchase reason for medium utility vehicles jumped 14 spots from 2001 to 2011.
- Fuel economy as a top purchase reason for C/D-cars ranked fifth in 2011 after ranking 12th in 2001.