The 365 hp (272 kW) 3.5-liter twin-turbocharged V6 Ford F-150 EcoBoost (earlier post) is outselling all other competitive six-cylinder trucks combined, according to Ford. In addition, the F-150 EcoBoost is now the highest volume vehicle in Ford’s growing global lineup of cars, trucks and SUVs available with the technology.
The new EcoBoost V6 is one of four new more fuel-efficient engines Ford introduced in the F-150 for 2011. Another of those—a 3.7-liter, 302 hp (225 kW) V6—also outsells all other competitive V6 engines in full-sized trucks from Chevrolet, GMC, Dodge and Toyota. According to sales data from J.D. Power and Associates, both new Ford truck V6 engines accounted for 79.5% market share of V6 full-sized trucks sold in July.
The Chevrolet Silverado takes second place with 12.1% market share, followed by the GMC Sierra with 4.0%, the Dodge Ram with 3.5% and the Toyota Tundra with 0.9%. Nissan does not offer a V6 in its Titan pickup.
In July, Ford sold 49,104 F-Series trucks. The EcoBoost V6 accounted for 40% of the mix, while the 3.7-liter took 16% of sales. This is the third consecutive month that V6s have outsold V8s in the F-Series. The last time the V6 outsold the V8 in the series was 1985. Year to date, the F-Series has sold 313,183 units, 8% higher than a year ago.
Both of our new V6 powerplants are changing the way customers think about truck engines. The 3.7-liter has more horsepower than two of the three V8 engines we offered in last year’s F-150. The 3.5-liter EcoBoost V6 engine, at 365 horsepower and 420 lb.-ft. torque, is in a class of its own – no one has anything even remotely close to this engine, which can tow as much as 11,300 pounds and deliver 22 mpg.—Doug Scott, Ford’s truck group marketing manager
The 3.7-liter F-150 carries an EPA rating of 17 mpg (13.8 L/100km)) city and 23 mpg (10.2 L/100km) highway, while the F-150 EcoBoost is EPA certified at 16 mpg (14.7 L/100km) city and 22 mpg (10.7 L/100km) highway, making it the most fuel-efficient truck with more than 350 horsepower on the market.
The next two models scheduled to receive EcoBoost engines are two of the company’s top-selling utility vehicles, the Edge crossover and the Explorer SUV. Both will offer a 2.0-liter EcoBoost four-cylinder engine and deliver fuel efficiency of 30 mpg (7.8 L/100km) and 28 mpg (8.4 L/100km) highway, respectively. Edge and Explorer EcoBoost go on sale this fall.
Overseas, Ford EcoBoost engines are also a hit, with the 1.6-liter EcoBoost four-cylinder optional in the European C-MAX multi-activity vehicle virtually sold out. Sales volume is nearly 50% higher than projections.