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BYD and Hertz partnering on EV rentals in China

BYD and The Hertz Corporation, the world’s largest general use car rental brand, announced a strategic partnership to promote new energy applications to propel the development of the EV markets in China. As part of the partnership, Hertz will rent BYD’s e6 electrical vehicle (EV) to Chinese consumers, municipalities and government agencies.

As part of this agreement, the BYD’s e6, a 5-seat, battery-electric vehicle with the driving range of more than 186 miles (240 km) will be introduced into the Hertz China’s rental fleet making BYD’s e6 the first pure EV for rent in China. The core technology of BYD’s e6 is BYD’s internally developed lithium iron-phosphate (FE) battery technology.

The BYD e6 has been in use in Shenzhen taxi fleets for more than a year; the first fleet of 50 e6 taxis have now surpassed 2.5 million cumulative fleet miles (4 million km) without energy or range degradation and while being fast-charged daily the entire length of service, according to BYD. 300 more BYD e6s were added to these fleets in July for the 2011 Shenzhen Universiade.

On Monday, BYD reported that its first-half profit fell nearly 90% from a year earlier to 275.36 million yuan ($43 million), based on Chinese accounting standards. The Shenzhen-based company indicated earnings in the current quarter would fall by a similar amount. Its car sales, which account for nearly half its revenue, fell 23% in the first half of the year to 220,131 cars.

BYD’s share price fell 14.3% in Hong Kong trading to 16.18 Hong Kong dollars ($2.07)—the lowest finish since April 2009 and down 86% from BYD’s highest closing price of HK$85.50 in October 2009.

...Behind the plunging share price is fear that the big fall in revenue and profit from gasoline-fueled cars is damaging the BYD business model in which Mr. Buffett’s company invested: using sales of traditional cars and of the cellphone batteries BYD makes to help finance expensive research and development of electric cars, solar panels and other green technologies that have a potentially bright future.



Car making business has been disastrous to BYD's balance sheet. ICE and electrified vehicles in China is an extremely competitive market. Many Chinese prefer to buy well known imported models.

In the very few short years that BYD has been at it, they have not had time to build customer confidence it their products. Can they do it?

Will electrified units kill or save BYD?

Should they return to their traditional battery making market?


Time to cut the losses and stick with consumer electronics batteries. Then maybe later, try some less costly green tech, like solar panels or chargers or large format batteries.

If they were real smart they'd negociate a license for a new battery chemistry developed in the west (A123?? or Altairnano) and build a new line of EV cells at competitive pricing.


Reel$$...BYD has already demonstrated that they have the capabilities to develop and mass produce various types of advanced batteries at a profit.

Developing, mass producing and selling electrified and ICE vehicles at a profit is what they are having problems with.

They may need a JV with a successful well established vehicle manufacturer to succeed in that field.


When new business fails - return to the core competency. Build something you know a lot about and can make better than anyone else.


HD, 'They may need a JV with a successful well established vehicle manufacturer to succeed in that field.'



That what BYD (automobile) needed.


Most of BYD (75%) car production is the F3, a very low cost econobox (copy of a Honda Fit).. apparently the Chinese consumer is moving up and wants a fancier car.

The BYD E6 BEV in taxi duty seems to be doing well, but thats a $40k car. No Chinese customer will ever buy it, greens in California will kill to get their hands on one.

BYD may have to start making more luxurious models in the future.


On the other hand since there is no respect for contract law in much of Chinese business - licensing might not be an option. But it will change eventually.

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